On March 5, in the first "ministerial channel" interview of the second session of the 14th National People's Congress, Zhang Yuzhuo, Secretary of the Party Committee and Director of the State-owned Assets Supervision and Administration Commission, said
New energy vehicles, several state-owned automobile companies in this area are not fast enough, not as good as Tesla, not as good as BYD. We adjusted the policy and conducted a separate assessment of the new energy vehicle business of the three leading automobile companies. Separately assess the new energy vehicle business of the first automobile company, assess its technology, assess its market share, and assess its future development. ”
As soon as this remark came out, it means that the official policy is about to "loosen" the state-owned automobile enterprises. Changan, FAW and Dongfeng are about to show their strengths.
At the same time, the capital market also expressed confidence in this news. On March 5, the share price of Dongfeng Motor was up and down, and the stock prices of Dongfeng Technology, Changan Automobile and FAW Jiefang also had varying degrees.
But then again, why would the government let go of state-owned auto companies?
In today's fierce competition in the electric vehicle market resulting in high costs, low profits, and generally difficult to make profits, the assessment and adjustment of the new energy business will undoubtedly reduce the burden and burden for the three major state-owned car companies in the development of the new energy business. In this way, they will have more courage to make bold layouts, so as to accelerate their transformation on the new energy track.
The release of the shackles of central enterprises this time may even accelerate the war between car companies.
When the State-owned Assets Supervision and Administration Commission announced the assessment of the market share of state-owned automobile enterprises, it was actually equivalent to encouraging state-owned automobile companies to follow up the battle. This is likely to accelerate the battle situation in the new energy industry.
Since the beginning of this year, the ** war caused by BYD has caused a frenzy of price reductions in the car circle. Due to the previous policy focusing on the assessment of current performance and profits, the three major state-owned car companies did not dare to make big moves. But now that the policy is liberalized, state-owned car companies can invest more money in research and development to reduce the cost of required accessories, so as to accelerate the current war. State-owned car companies with a lot of money can actually afford to play and burn.
At the same time, the relaxation of the policy actually happens to be good for a car acquisition case that is being negotiated.
On February 18, Gaohe Automobile announced that it would suspend production for 6 months, and the founder Ding Lei said that the next three months would be the best time for Gaohe to turn over, and he would actively seek investment or acquisition.
At the end of February, Ding Lei appeared at the headquarters of Changan Automobile in Chongqing to negotiate with Zhu Huarong, chairman of Changan. Chang'an responded: "I'm talking, it's still far from 'proper', let's find out." But since then, there has been news that executives of Gaohe Automobile have flown to Chongqing for further communication.
The State-owned Assets Supervision and Administration Commission (SASAC) no longer assesses the current profits of Changan Automobile's new energy vehicle business, but evaluates technology, market share, and future development prospects, which makes Changan Automobile's acquisition of Gaohe Automobile much more likely.
Changan Automobile does not need to consider that the acquisition of Gaohe Automobile will lead to Changan Automobile's excessive investment in the new energy business back then. If the acquisition is successful, Gaohe Automobile will have a short board in the luxury field of Changan Automobile. This has an important impact on Changan Automobile's new energy strategic layout in the future.
Previously, Li Xiang, CEO of Ideal, put forward a similar proposal, he said: "In the future, many new brands will encounter operational and financial problems, although they are the result of reasonable market competition." If the social loss caused by the merger and acquisition due to poor management is 10, the social loss of failure due to poor management is 100. ”
At a time when the global automotive industry is singing about the decline of electric vehicles, the move of the State-owned Assets Supervision and Administration Commission is tantamount to injecting a shot of strength into China's automotive industry. We can also expect whether the three major state-owned car companies will perform well in the future.