The strong momentum of the cultural and tourism economy is being released at an accelerated pace. During the Spring Festival holiday just past, the number of domestic tourism trips and total spending increased significantly, hitting a record high. So, among the many and varied tourist destinations across the country, what kind of attractions can retain tourists? How should local cultural and tourism departments package in order to better promote local cultural tourism projects?
At this year's National People's Political Consultative Conference and the National People's Congress, Chen Yan, a member of the National Committee of the Chinese People's Political Consultative Conference and vice chairman of the Chinese Writers Association, believes that tourism development should be linked to real culture, and resources should be excavated from the treasure house of Chinese culture and historical relics. He pointed out that if some stories are artificially created that are too false and too empty, tourists may be disappointed.
The land of China has unique cultural and tourism advantages. China has a vast territory, rich terrain and diverse ethnic groups, so the scenery is unlimited. In addition, the Chinese civilization has a long history, and the cultural traditions of different historical periods can flourish today. The double span of space and time, the interplay of nature and humanity, together create an inexhaustible treasure mine of tourism resources.
How to exploit treasure mines and make full use of resources is a practical problem faced by the cultural and tourism sector. The consensus in various places is that to tell the story of cultural tourism well, it is necessary to use a way that young people can understand and listen. However, we have also seen that some places use "Internet celebrity check-in" as a gimmick, and do not hesitate to distort history, fabricate allusions, and deconstruct traditional cultural elements with over-modern and commercialized narratives. These marketing stories are decoupled from history and the environment, which seem to cater to the aesthetic needs of the audience, but in fact, they are selling dog meat on the head of a sheep, which deviates from the authenticity requirements of publicity.
A survey by China Youth Daily showed that 974% of the respondents believe that the most common problem in the explanation of scenic spots is that they deviate from the scenic spot itself and make up inconsistencies and inconsistencies; 81.Nine percent of respondents would like to hear more fact-based explanations of attractions. This shows that the vast majority of tourists do not buy false propaganda, and are even more disgusted by the same "legendary stories". It is precisely for this reason that "real culture" should be the core of tourism resources; The accurate interpretation of culture is the focus of tourism development; The innovative presentation of cultural content is the field that really needs to be "rolled" up in various places.
At yesterday's CPPCC press conference, spokesman Liu Jieyi made special mention of the ice and snow in Harbin and the ancient city of Kashgar. The two cities, one east and one west, showcased the deep charm of nature and history respectively, and set off a tourist boom during the holidays. The development ideas behind the tourism boom in these two cities, especially the brand building model with culture as the core, tourism as the radiation, and publicity as the extension, are worthy of consideration and reference by all localities.
Related Links: Member Chen Yan: The development of scenic spots should be based on real history and culture.
Author: Sun Xinqi.
Text: Sun Xinqi Editor: Sun Xinqi Responsible Editor: Shi Wei.
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