Since March, since BYD opened the precedent of 80,000 new energy, the first for other new energy brands is also constantly "spurring", as if new energy has entered the "first stage".
On March 3, Xpeng Motors announced that all G6 models will be discounted by 20,000 yuan for a limited time, and the price will be 18 after the discountFrom 990,000 yuan.
On March 4, the BYD Yuan PLUS Glory Edition was officially launched, with a starting price as low as 11980,000 yuan. Compared to the 2023 Yuan Plus13The starting price of 580,000 yuan has been reduced by as much as 160,000 yuan.
Up to now, according to ** statistics, at least 10 car companies have officially announced price cuts or limited-time discounts. BYD, Wuling, Changan Automobile, Nezha Automobile and other car companies have announced price cuts. In particular, it should be noted that Tesla, which has been on the hot search every time it has cut prices in the past, has not made any splashes this time.
In 2023, traditional fuel vehicles have experienced waves of tragic battles, and now this wave of price reductions has finally hit the new energy vehicles. In this, the reasons for the price reduction of new energy vehicles can be analyzed from the following aspects:
1.Technological progress and economies of scaleWith the continuous maturity of new energy vehicle technology and the expansion of battery production scale, production costs have decreased, which makes it possible for companies to attract more consumers by cutting prices.
2.Market competition has intensifiedThere are many participants in the new energy vehicle market, and the competition is becoming increasingly fierce. In order to compete for market share, companies may adopt a price reduction strategy to increase sales. Especially in some popular ranges, such as 100,000 yuan to 200,000 yuan, the battle is especially obvious.
3.Policy drivenUnlike the old "fuel" car companies in Europe and the United States, China has been promoting the development of the new energy vehicle industry, and has reduced the purchase cost of consumers through subsidies and other policies. With the advancement of technology and the maturity of the market, subsidies may be gradually reduced, and reasonable adjustments may be promoted through market mechanisms.
4.The cost of batteries has fallen: One of the key costs of new energy vehicles is the battery. With the advancement of material technology and the expansion of production scale, the cost of batteries has decreased, which provides room for car companies to reduce prices. Judging from the data, the ** of domestic battery-grade lithium carbonate has begun to decline after reaching its peak at the end of 2022, compared with the peak of nearly 600,000 tons, it has now dropped to 10150,000 tons, a decrease of 822%。
5.Sales pressure: In the off-season or in order to start the peak sales season in advance, some car companies will reduce prices to stimulate sales. In addition, this year, the major new energy vehicle companies have set high sales targets, with the increase in sales pressure throughout the year, some companies may choose to reduce sales through ** activities in certain periods.
Although price reductions can increase sales in the short term, enterprises that rely on the war for a long time may encounter difficulties. Therefore, enterprises also need to gain a larger market share and achieve sustainable development through technological innovation, improving product competitiveness, and expanding international markets.
In fact, this ** battle is different from the last ** battle detonated by Citroen, but the electric car took the initiative to attack, and the goal was to completely convert fuel to electric. The price reduction of new energy vehicles is to a certain extent to promote the popularization and development of new energy.
With the further development of the new energy vehicle industry and the gradual maturity of the market, it is expected that there will be new competitive focus in technological innovation and service optimization in the future. Hotspot Engine plans @动态.