Continuing from the previous article, interested friends can browse the previous article "The essence of business core (above)".
Fifth, "sell the figurative rather than the abstract", when consumers buy a product, they usually want to understand what practical benefits the product can bring to them. It's about how the product solves their problems and how it meets their needs, not some empty adjectives and flashy boasts. Therefore, as salespeople, we need to translate the advantages of the product into concrete and perceptible benefits, so that consumers can clearly see the actual effect after purchasing the product, and explain the features and advantages of the product in simple and easy-to-understand language, so that we can better attract consumers' attention and stimulate their desire to buy, so as to achieve sales goals.
Sixth, "Talking in Numbers" emphasizes the importance of quantitative data. When describing product performance, using specific data can be more persuasive. For example, we can help you add 300-500 new customers, and the turnover rate of your industry is about 20%, and we can help you achieve an additional 600,000 according to the profit margin of your industry. This kind of communication will definitely be more intuitive and easy to understand than the words "I can help you improve work efficiency and achieve performance multiplication".
Seventh, "selling focus, not selling broad" means that we should establish a professional image in a specific market or field. By focusing on a specific area or group of people, we are better able to meet their needs and build brand loyalty. This strategy helps us stand out in a competitive market. And when describing the advantages of the product, it is necessary to output the advantages according to the needs and pain points of customers, and do not explain all the advantages when introducing, which will make customers feel that sales are not honest and cooperation is risky.
Eighth, "Selling Characteristics is Better Than Selling" encourages us to look for and emphasize the uniqueness of our products. In a highly competitive market, being different often attracts the attention of consumers. We should highlight the unique selling points of the product and let consumers see what sets us apart from other brands.
Finally, "Selling Stories, Not Selling Reason" reminds us to use stories to convey the brand's values. Stories resonate emotionally and make it easier for consumers to remember our brand. In contrast, empty truths are often difficult to arouse people's interest. By telling the story behind the brand, we are able to build a stronger connection with consumers.
To sum up, these nine marketing rules provide us with valuable guidance. By following these rules, we are able to more effectively deliver product value and attract and retain customers. In the future market competition, let's apply these rules to create a more attractive brand image and marketing strategy, so as to win more market share and consumer love.