Author: Uncle Ye.
Summary: Raise a pot of tea and light the first incense, Uncle Ye began to be forced to chase the drama. recalled that this summer, Zhang Xuefeng said in a live broadcast that "if the child has to apply for journalism, I will definitely knock him out", followed by the news that "Tsinghua New School of Communication will suspend the enrollment of undergraduates, but will expand the enrollment of graduate students". For a while, the Internet was full of gunsmoke, but the sensational remarks at that time did not attract much attention from Uncle Ye. But when TVB's workplace palace fight drama "News Queen" rushed to the hot search again due to unfinished work, Uncle Ye began to wonder: What major changes have occurred in the past few years that the ecosystem of the media industry has been completely subverted?
With the iteration of smartphone technology and the continuous reduction of mobile traffic costs, the development of the Internet such as short and mobile traffic is growing day by day. The current proportion of advertising revenue shows that the market share of traditional advertising represented by TV ** and radio stations continues to be compressed, and as of the first half of 2022, the advertising revenue of short ** media accounts for nearly 40%. The short, frequent and fast way of presenting news has completely changed the reading habits of readers.
"No time" is the voice of most 996 office workers. In the face of the era of information flood, rather than a specific news content, everyone wants to capture two types of information at the same time in a few short sentences: news events and **focus.
For the previous generation, being able to get news through newspapers, magazines and TV was already a good viewing experience, but for the new generation of young people, the poor perception in the comment section can satisfy everyone's curiosity and sense of participation, and its content is often more exciting than the news itself. There are unthinking gangsters here, and there are nosy warm-hearted people. Even if sometimes it can't be insightful, it occasionally hits the nail on the head and receives a lot of praise from passers-by.
Since the ** era, everyone can be a news commentator. Stepping on the tide of the times, Mr. Zhang Xuefeng is like a savior, and has sent great emotional value to the parents of those college entrance examination candidates who are anxious about choosing a career.
Looking back at Zhang Xuefeng's history of fame, in 2016's "Seven Minutes to Interpret 34 985 Universities"** made him successfully out of the circle, because of his frequent lecture style and non-shocking words, he was crowned by students with the title of "Master of Cross Talk in the Postgraduate Entrance Examination Industry". Since then, Zhang Xuefeng has continuously expanded his influence by frequently participating in the recording of variety shows and operating social ** accounts. After capturing the traffic, Zhang Xuefeng finally came to the end of the universe and brought the goods to cash.
"News Queen" was scolded on the hot search at the end because everyone couldn't accept why Wen Huixin (Sister Man), who wore the halo of the protagonist like a god, failed to save the downgraded SNK TV? Not to mention several other intrigues and supporting roles that counterattack and reversal.
But in Uncle Ye's view, the decline of SNK TV and TVB are the same thing. Each era has its own masterpieces and milestones. In the era of mobile Internet, capital has shifted its focus from traditional TV dramas to the short drama market with greater traffic. Even long-term **stream** platforms such as Netflix, Disney+, and HBO Max, which are frequently popular, have encountered development bottlenecks to varying degrees, not to mention TVB, which has not made progress in content innovation for many years. changed to different scenes, staged the same palace fighting drama, maybe TVB has done its best.
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