How to cooperate with brand prices, unauthorized sales, and online anti-counterfeiting?
Hello everyone, this is Xinyang.
With the boom in e-commerce, more and more consumers are choosing to shop online. However, this also provides an opportunity for criminals to take advantage of, resulting in the market being flooded with all kinds of fakes and knockoffs. Recently, many brands have come to me for consultation on what to do with fake products, which not only damages the rights and interests of consumers, but also causes serious damage to the image and reputation of brand owners. So, when a brand encounters a problem with counterfeit goods, how should they complain? Let's take a look.
1. Problems that brands will encounter in e-commerce channels
1. Low price disorder: On e-commerce platforms, some sellers often adopt the strategy of selling at low prices in order to attract consumers. This not only disrupts the market order, but also may cause damage to the image and profits of the brand.
2. Intellectual property infringement: Some sellers use brand trademarks, patents or copyrights and other intellectual property rights without the authorization of the brand owner to obtain illegal benefits.
3. Unauthorized sales: Some sellers sell brand products without the authorization of the brand, which not only violates the rules of the market, but also may have an impact on the market layout of the brand.
4. Parallel goods: Some sellers may sell goods or parallel goods in pursuit of profits, which are often of unstable quality and even have potential safety hazards.
5. Fake and counterfeit goods: Fake goods and counterfeit goods are one of the most common problems on e-commerce platforms. These products often look similar to **, but the quality is low, which seriously damages the rights and interests of consumers and the image of the brand.
2. How to complain when encountering fakes
1. Collect evidence: First of all, brand owners need to collect relevant evidence, including fake products, purchase records, transaction vouchers, etc. This evidence will help prove the existence of the fact of a fake.
2. Contact the e-commerce platform: The brand can directly contact the e-commerce platform involved and complain to the platform about the counterfeit goods. When making a complaint, it is necessary to provide sufficient evidence and detail the damage caused by the fake to the brand owner and consumers. E-commerce platforms will usually investigate complaints and take appropriate action depending on the situation.
3. Complain to the intellectual property department: If the counterfeit goods involve intellectual property infringement, the brand owner can complain to the State Intellectual Property Office and other relevant departments. These authorities investigate complaints in accordance with the law and impose penalties for violations.
4. Seek legal assistance: If the problem of counterfeit goods is serious, the brand owner can also seek legal assistance and file a lawsuit with the court. In this process, brand owners need to entrust a lawyer to prepare sufficient evidence and litigation materials to protect their legitimate rights and interests.
3. Why does the problem of fake products occur?
1. Market demand and regulatory loopholes: With the increasing demand of consumers for brand products, some criminals have begun to produce and sell fake goods in order to make profits. At the same time, the supervision and measures of the regulatory authorities are not perfect, which also provides a certain space for the production and sale of counterfeit goods.
2. Cost considerations and profit-driven: The production of genuine products requires a lot of investment in R&D, production, quality control and other costs, while the production of fake goods can save these costs and obtain higher profits. This kind of interest has driven some enterprises and individuals to take risks and engage in the production and sale of counterfeit goods.
In short, brands need to take measures to control prices online according to their actual situation, so as to effectively protect their interests and brand image.