How to learn to draw commercial illustration? A tutorial to learn how to draw commercial illustrations! Commercial illustration is a widely used form of visual art, which has a wide range of applications in advertising, publishing, film and television, and other fields. To become a successful commercial illustrator, you need to master certain drawing skills and the basic principles of commercial illustration. This article will introduce you to the drawing skills and basic principles of commercial illustration, and help you better grasp the creative methods of commercial illustration.
1. Painting skills.
1.The use of lines.
Line is one of the basic elements of commercial illustration, and mastering the use of line is the key to commercial illustration. In the process of painting, pay attention to the smoothness and accuracy of the lines, and try to use one-time lines to complete the painting to avoid intermittent situations. At the same time, it is necessary to choose different line expressions according to different themes and styles, such as thickness, virtual and solid, straight and so on.
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2.The combination of colors.
Color is a very important aspect of commercial illustration, and mastering the combination of colors can make your illustrations more attractive. In the process of painting, it is necessary to pay attention to the harmony and contrast of colors, and highlight the theme and enhance the visual effect through the combination of colors. At the same time, pay attention to the symbolism and emotional expression of colors, such as red for enthusiasm and strength, and blue for calmness and steady.
3.The layout of the composition.
Composition is a very important part of commercial illustration, and mastering the layout of the composition can make your illustration more beautiful and easy to understand. In the process of painting, it is necessary to pay attention to the balance and layering of the composition, and highlight the theme and guide the viewer's gaze through a reasonable layout. At the same time, it is necessary to pay attention to the diversity and innovation of composition, and try different compositional methods to break the traditional mindset.
II. Basic Principles.
1.The purpose is clear.
The purpose of commercial illustration is to convey a business message, so it is important to always have a clear purpose during the drawing process. The theme and style of the illustration should be determined according to the client's needs and project requirements, and the illustration can accurately convey the business message. At the same time, it is necessary to understand the market demand and consumer psychology in order to better grasp the creative direction of commercial illustration.
2.Creative.
Commercial illustration needs to be creative and individual in order to stand out from the crowd. In the process of painting, it is necessary to pay attention to innovation and personality expression, and carry out creative design according to different themes and styles. At the same time, it is necessary to pay attention to the fit with the brand image and market demand, so as to better meet customer needs and market requirements.
3.Aesthetically elegant.
Commercial illustration is a form of visual art, so it needs to have a refined aesthetic quality. In the process of painting, it is necessary to pay attention to the unity of detail and overall effect, and create elegant illustrations through careful design and ingenious conception. At the same time, it is necessary to pay attention to the combination with artistic aesthetics, so as to better enhance the artistic value and market value of the work.
4.Convey information accurately.
The ultimate purpose of commercial illustration is to convey a business message, so it is necessary to have the ability to convey the message accurately. In the process of painting, the theme and style of the illustration should be determined according to customer needs and market requirements, and the theme and visual effect should be highlighted through rich details and bright color matching. At the same time, it is necessary to pay attention to the expression of creativity and personality on the basis of accurate communication of information, so as to better meet customer needs and market requirements.
Commercial illustration is a widely used form of visual art, and mastering the drawing skills and basic principles is the key to becoming a successful commercial illustrator. In the process of painting, it is necessary to pay attention to the use of lines, the matching of colors, the layout of the composition, etc., and at the same time, it is necessary to have a clear purpose, be creative and unique, have elegant aesthetic quality and the ability to accurately convey information. Only in this way can we create excellent commercial illustrations and create greater value for customers and the market.