When Lei Jun was interviewed recently, netizens found Lei Jun's face full of exhaustion and vicissitudes. It's hard not to think that Lei Jun has been under a lot of pressure since he entered car manufacturing, and you must know that car manufacturing is a very money-burning industry. Weimar and Gaohe are because of long-term losses, one goes bankrupt, and the other is negotiating cooperation with other car companies. And this really happened at the time when Xiaomi announced the construction of the car.
At the beginning, Lei Jun swore that Xiaomi had 100 billion working capital, and there was money to subsidize the automobile industry. Now it seems that if a company subsidizes a loss-making industry for a long time, it will drag down the profits of the entire enterprise.
Although Xiaomi Su7 has not been released for a long time, the appearance has been almost the same on the Internet. About the Xiaomi Su7 ** Lei Jun explained it this way, he said that it could not be 15980,000, and it can't be 19980,000, Xiaomi's battery costs a lot. According to Lei Jun, Xiaomi's price starts at 200,000 yuan, and many netizens said they couldn't accept this price. To be the first car for young people, the announcement of this ** bottom line has disappointed the hopes of many rice fans who are looking forward to Xiaomi cars.
It's not just that the Internet reviews are not optimistic about Xiaomi Automobile**, but in today's new energy market, involution is the main tone. Recently, all BYD models have launched the Glory Edition, which is a comprehensive downward exploration. Geely Krypton 001 sells for 260,000, Galaxy E8 sells for 180,000, and Zeekr 007 sells for 200,000. Such a ** system is like an iron wall, completely blocking the ** interval of Xiaomi cars, how can Xiaomi price to break through the ** wall of BYD and Geely.
Don't say that Lei Jun is worried, I will sweat for Xiaomi. At that time, Xiaomi was a copycat mobile phone manufacturer in mobile phones, and now the automotive industry is an industry leader, how can Xiaomi pry the cake of such an industry giant, unimaginable difficulties. I can't imagine how much pressure Lei Jun has every day, the first car is a big hit, then there is no problem, what if Xiaomi's first car doesn't have a big hit? Whether to continue to throw money or stop losses in time and give up building cars like Apple, I believe Xiaomi will give an answer this year.