In the digital age, business models are undergoing an unprecedented transformation. Among them, as an emerging business model, the consumption value-added model is gradually attracting the attention and recognition of the market with its unique charm and huge potential. So, what kind of business model is consumption value-added? How does it work? This article will analyze the connotation and operation mechanism of the consumption value-added model in detail.
Consumption value-added model, as the name suggests, refers to the fact that consumers not only obtain the use value of goods or services in the shopping process, but also realize the value-added consumption behavior through a certain mechanism. This value-added may be in the form of points accumulation, so that consumers can enjoy the pleasure of consumption while also obtaining economic returns.
The emergence of the value-added consumption model has broken the antagonistic relationship between consumers and merchants in the traditional business model. In the traditional model, consumers tend to be simple buyers, while merchants make profits by selling goods or services. In the value-added consumption model, the relationship between consumers and merchants becomes closer and mutually beneficial. Consumers participate in business activities through consumption behavior, which has become an important part of the business ecosystem, and merchants attract and retain consumers by providing value-added services to achieve sustainable development.
There are many ways to play the value-added consumption model, but the core idea is to allow consumers to obtain additional economic returns in the process of consumption. Here are a few common ways to play with value-added consumption models:
Assuming that the product of the platform is 200 yuan, then after user A buys the product, the platform will take out 30% to put it into the dividend pool, that is, 60 yuan into the dividend pool, then A can get 70% of the point value of 60 yuan, that is to say, A can get 60*07 = 42 yuan of point value, then suppose the current point value of the platform is 1 yuan each. Then A can get 42 points. Then the value of the platform's points at this time is 60 42 = 143 yuan.
Then B also buys 200 yuan of the product, puts 30% into the dividend pool, and then mints 70% of the point value of 60 to B, B gets 42 points value, but at this time the point value is 143, then B can get 42 143 = 29 points, then the value of platform points at this time is 120 71 = 168 yuan, and so on, but users can only take 80% when withdrawing, and the remaining 20% will continue to be put back into the dividend pool as the platform's handling fee to ensure the increase in points. The value of points in this model is unilaterally rising, the value of points only increases, and there is a dividend pool to support the bottom, which is completely positive and no bubble.
The key to the success of the value-added consumption model lies in the operation strategy and service quality of the merchant. Merchants need to carefully design value-added mechanisms to ensure that the interests of consumers are fully protected; At the same time, merchants also need to provide high-quality goods and services to meet the needs of consumers and win their trust and loyalty.
In short, as an innovative business model, the consumption value-added model is reshaping the business ecology and consumption concept. It allows consumers to enjoy shopping pleasure while also getting financial returns; At the same time, it also provides a broader development space and market opportunities for businesses. In the future, with the continuous development of digital and intelligent technologies, the consumption value-added model is expected to become one of the mainstream models in the business field.
Business model