If there is no Xiaomi, who will decide? Is it an alliance of China's electric vehicles? Now everyone is eating the dividends of car price reductions,I think the home page should be thanked to Xiaomi.。
Recently, Xiaomi is in the first time period of announcement, and within 1 day, the four major domestic new energy giants have reduced prices to welcome Xiaomi, in order to protect the market. The original 100,000 BYD Qin was reduced to 80,000, Wuling Starlight was 100,000, and the Elantra, which had good sales some time ago, also dropped to less than 80,000 oil cars. My God, Xiaomi is so good, every time he is born, it is enough to shake the entire market. A car is not a mobile phone, and it doesn't matter if you buy a wrong mobile phone for two or three thousand yuan. The cost of trial and error of two or three hundred thousand cars is too high, and it is reliable to buy it is to guarantee and after-sales protection in the future, and the after-sales protection alone is a problem, see how Mr. Lei breaks the game!
Suspense price reduction！"Everybody think about it, is it possible? Xiaomi deliberately emphasized that it would sell very expensive, deliberately manufactured, so as to improve the brand value of Xiaomi cars, and finally sold it in an unexpected way, so that users felt that it was worth it!
Ancillary services"About Mr. Lei, I think he will build a car, because he is a node in Xiaomi's layout of the family ecological chain. From door locks, curtains, water heaters, to air conditioners, bread machines, to computers, mobile phones, watches, cars, to realize the functions of Xiaomi mobile phones in the car, control household appliances, monitoring, he will transplant the functions on the mobile phone to the car, these things can all be solved by networking, this is Xiaomi's Internet of Everything.
Business model"Reposition the market and adjust strategic planning. Joining the low-end models requires the car to be economical and economical, taking into account the high-end market and taking into account the route of high quality and low price! At the beginning, it was not realistic to use mid-to-high-end models to impact the BMW Mercedes-Benz, which has been deeply rooted in the hearts of the people.
Consumer protection"Explore a suitable and highly guaranteed after-sales service system, as well as supporting facilities for our own car companies.
The problem of mismatch between business model and ambition. If you want to hit the high-end, you can only honestly engage in research and development and come up with goods that others don't have. If you just want to pick up the mature ** chain integration at low cost, you will honestly take the route of good quality and low price. If you want to want it, do you really think that the people of the whole world are monkeys?
There is a problem with the strategic planning, I want to start the high-end route at the beginning, this step is in a hurry, or two high-end, a mid-range or low-end at the same time, just like the benchmark Audi Porsche BMW has been deeply rooted in the hearts of the people, it is unlikely, unless you are handsome, and economical, otherwise the end will be miserable!