Xiaohongshu catering cooperation expert store exploration strategy.
1. Preparation before cooperation.
Before cooperating with a host to visit a store, catering businesses need to make the following preparations:
1.Clarify the goal of cooperation: Clarify the purpose of cooperation, whether it is to increase brand awareness, attract more customers, or to promote new products, etc. This will help merchants better choose the right influencers and develop a partnership strategy.
2.Understand the target users: By analyzing the customer group of the business, we can understand their preferences, consumption habits and other information, so that we can more accurately target the target user group when looking for influencers.
3.Prepare quality products and services: Make sure that the quality and service level of your restaurant are up to a certain standard, so that you can make a good impression on customers during your influencer visit and attract more potential customers.
2. Find the right talent.
Finding the right influencer is the first step in cooperative store exploration, and merchants can start from the following aspects:
1.Pay attention to industry talents: Pay attention to talents related to the catering industry, understand their number of fans, activity, reputation, etc., and screen out the talents who meet the cooperation goals.
2.Use platform recommendations: Platforms such as Xiaohongshu will recommend suitable influencers based on the needs of merchants and target users, and merchants can choose according to the recommendation results.
3.Take the initiative to contact the influencer: Merchants can take the initiative to contact the influencer through private messages, comments, etc., express their willingness to cooperate, and introduce the characteristics and advantages of the restaurant to attract the attention of the influencer.
3. Formulate cooperation plans.
After finding the right influencer, the merchant needs to communicate with the influencer and develop a cooperation plan, including the following aspects:
1.Form of cooperation: determine the specific form of cooperation, such as store visits, recommendations, etc. Merchants can choose the most suitable form of cooperation according to the expertise of the influencer and the characteristics of the platform.
2.Cooperation content: clarify the specific content of cooperation, such as the time and place of visiting the store, dish recommendations, etc. Merchants need to fully communicate with the influencer to ensure that the content of the cooperation meets the needs of both parties.
3.Cooperation period: Agree on the start and end time of cooperation, so that both parties can reasonably arrange work and promotion plans.
4.Cooperation costs: Negotiate cooperation costs to ensure that the interests of both parties are protected. Merchants can set reasonable fees based on the influencer's influence and cooperation effect.
4. Cooperative implementation and follow-up.
After the cooperation plan is determined, the merchant needs to work closely with the influencer to ensure the smooth progress of the cooperation
1.Maintain communication: Merchants and influencers need to maintain timely communication to ensure that information is transmitted smoothly during the cooperation process. Merchants can keep abreast of the progress of store visits and influencer feedback, so that they can adjust their cooperation strategies in a timely manner.
2.Preparation for store visits: Merchants need to provide necessary preparations for store visits, such as arranging seats and dishes in advance. At the same time, merchants can also invite chefs or service staff to interact with the influencers to showcase the restaurant's professional quality and service level.
3.Store visit: During the store visit, merchants and influencers need to focus on customer experience and service quality. Merchants can invite customers to participate in interactions to increase customer engagement and belonging. At the same time, the talent can record the process of visiting the store by taking pictures, taking pictures, etc., to prepare for subsequent promotion.
4.Promotion and release: After the store visit, merchants and influencers need to sort out the results of cooperation and publish them on platforms such as Xiaohongshu. Merchants can provide the necessary materials and support to help influencers better present the store visit process and restaurant characteristics. At the same time, merchants can also share the results of cooperation on their own platforms to attract more potential customers.
5.Follow-up feedback: After the cooperation is over, the merchant needs to follow up with the influencer to understand the feedback and opinions of customers. Merchants can make adjustments and improvements based on the feedback results to improve the restaurant's service quality and customer satisfaction. At the same time, merchants can also continue to keep in touch with influencers and lay a good foundation for future cooperation.
By following these steps, merchants can effectively partner with Xiaohongshu food and beverage influencers to visit their stores, increase brand awareness and attract more potential customers. In the process of cooperation, merchants need to pay attention to communication and collaboration with influencers to ensure that the cooperation goes smoothly and achieves the expected results.
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