In September 2023, Ai Qingqing, a real estate "veteran", returned to Pacific Housing and took over a "moribund" business district: because of the long-term non-billing, the staff loss was serious, and there were only 2 groups and 10 agents left, with low morale and low confidence.
In front of Ai Qingqing, there are three mountains
How do you find the right way forward?
How to motivate morale quickly?
How to find the rhythm of the transaction?
If it can be overcome, the business district will be reborn; If it can't be overturned, it is very likely to fall apart.
Ordered to be in danger, Ai Qingqing must win this battle!
The goal is the most important, and there is a direction when there is a goal!
Ai Qingqing has worked hard in Pacific Housing for 7 years, from an ordinary real estate agent all the way to the director of the business circle, and from the successive successful supervisors and colleagues, he has seen the power of goals.
The two-year experience of going out to start a business made him further realizeA high-quality platform is a strong backing to achieve personal goalsWhether it is the work idea and general direction, or the management data of various dimensions, personnel support, and the support and cooperation of supervisors and partners, the road under your feet is getting smoother and smoother.
This time he returned to the Pacific House without hesitation, precisely because Ai Qingqing firmly believed:At Pacific Housing, he can make the job of a real estate agent a lifelong career!
The trend of ambition is far-reaching. Vice President He Qingxia".If you want to do it, you have to be the firstAi Qingqing's firm goal deeply influenced him. He uses practical actions to transform goals into the direction of progress, and leads the team to achieve the past.
Last September was the year since I entered the workforceThe most saturated month of work。Ai Qingqing said. Sort out resources, clarify directions, communicate personnel, and pull through ideological ......In late September, the team members finally opened an orderThe long-sloppy military spirit has stabilized!
In addition to the firm goal of "being the first", another important point that Ai Qingqing frequently emphasizes in the team is "Spotlight
In Ai Qingqing's view,An important reason for the lack of sense of purpose and direction in the team is the lack of concentration"Every community wants to do it, but the result is that every community can't do it well."
Therefore, after taking over the completely unfamiliar business district and team, the first thing Ai Qingqing did wasSort out resources, "Cutting, arranging, giving up the last community, and all staff focusing on the community with active transactions".
With such a drastic reform, it is inevitable that there will be doubts in the team, and Ai Qingqing persevered in communicating with his teammates: ".Instead of waiting for the rabbit to sit and wait for the community that has a set of transactions a year to suddenly appear, it is better to strive for more opportunities on a bigger stage。Looking at Ai Qingqing's detailed 3-year transaction volume statistics table of the community in the business district, the team members gradually dispelled their doubts, followed his pace, and actively engaged in work.
**Focus on the main communityPersonnel focus on the improvement of professional skills
Ai Qingqing thinks,"Supervisors have a better understanding of the weaknesses of people”。If the training arranged by the company is a regular course in the school, thenBusiness district training is the right "extracurricular training".。Under his leadership, the store manager actively prepared classes, taught by word and deed, and achieved great results in leasing training for newcomers and maintenance training for the elderly.
November 2023,The first breakthrough in the business district was achieved: the achievement rate ranked among the top 3 of the company! The previously gloomy atmosphere was swept away, and everyone was eager to try it out and look forward to a bigger challenge.
With the increase in trading volume, the confidence of the original partners has doubled, and the new partners are also gearing up, and in January 2024, the team broke out again4 groups, 25 people, 12 ** orders, 7 customer source orders, nearly 80% of the partners billed, and the achievement rate topped the company's top 1!
Such achievements are inseparable from Ai Qingqing's admiration."Concentrate resources and focus on recommendationsTactics.
Because the business district is located in the hinterland of the plate, there is no other business district around to cooperate,"We must unite internally, strengthen cooperation, and boost morale and atmosphere. Ai Qingqing said.
Every time an order is opened, Ai Qingqing willOrganize sharing sessions to exchange learning experiences；Cost-effective and good house as soon as it appears, immediatelyCall on all employees in the business district to concentrate their firepower and focus on recommending.
On paper, I finally feel shallow, and I never know that I have to do it. "Whether it's a sharing session or a focus on the main attack, it's all the sameIn order to allow personnel to experience the enthusiastic atmosphere firsthand。Ai Qingqing said. As long as they put in the effort in the process, even if they don't make a deal, they will be infected by the atmosphere of teamwork, I will also believe that the next deal is myself! ”
Of the 19 orders issued in January, many wereCross-group and cross-store cooperation transactions in the business district。In the atmosphere of collective wisdom and sincere unity, the positive attitude of the personnel is collectively mobilized, and the mental outlook is completely renewed!
Goal, focus, empowerment, cooperationSince taking office, Ai Qingqing has devoted himself to these four points, gradually turning over the "three mountains" in front of him. In the process of climbing, they have accumulated experience, sharpened their morale, and forged their spirit!
After this battle,In the future, even if there are thorns all over the field, I believe they can "wait for thousands of rivers and mountains"!