From lighting up the world's largest "red lantern", swiping the screen for social networking at home and abroad**, to launching the New Year's Prayer Island, setting off a new trend of "cyber Spring Festival tourism" in the game, and then inviting a group of stars, talents and players to welcome the New Year ......In the first Spring Festival spent by people around the world, the national service of "Ark of Destiny" successfully played its New Year signboard.
In this Spring Festival event, "Ark of Destiny" not only brought 100 million Chinese New Year shocks to friends around the world, but also became the "first row of national servers" in the mouths of national service players, and also won the reports and recognition of many authoritative ** such as CCTV, China.com, China**, Phoenix Weekly, etc., and many topics appeared on social platforms and short ** platforms hot searches.
The Chinese New Year was put on the public screen of the world, and it was well received by mainstream users and players
In a series of online and offline activities planned by "Ark of Destiny", the most eye-catching is the world's largest "red lantern" lit in Las Vegas, USA. On January 31, "Ark of Destiny" was on the spherical outer screen of the local super landmark sphere venue, "dominating the screen" for a full 4 hours, and "Ark of Destiny" also held traditional Chinese folk activities such as dragon and lion dances, Hanfu displays, and lantern riddles near the venue, making Las Vegas full of Chinese New Year flavor that night.
"Ark of Destiny" accompanied players to welcome the New Year's series of "fancy activities", which not only caused a lot of sensation in the local area, but also attracted CCTV-1, CCTV-2, CCTV-4, CCTV-13 and other central ** channels, as well as many authorities** have praised it.
Among them, CCTV-1 comprehensive channel reported in the evening news column that the taste of the Chinese New Year in many places around the world is getting stronger, and everyone celebrates the arrival of the Spring Festival in different ways. At the new landmark Sphere Arena in Las Vegas, the world's largest dome was transformed into a festive red lantern and a blessing ...... for the Chinese New Year in both Chinese and EnglishThe digital images are rich and exciting, and the sense of science and technology is full. Many players said in the second creation ** that this is "the episode that most restores the game world" and is "the most faceted episode".
Receiving the Han Dynasty suspicious stars falling, hanging like the moon on the building", CCTV also quoted beautiful poems on the Weibo platform to describe the spectacular scene of the brilliant lights of the sphere venue, and commented that "The Ark of Destiny" "will put the Chinese New Year on the world's public screen".
China** said in the report that the dazzling "red lantern" is the best "atmosphere group" for the Spring Festival, and the Spring Festival activities with their own characteristics allow global users to feel the festive atmosphere of the Spring Festival and appreciate the charm of different cultures. The report also pointed out that this is not only a blessing for the New Year, but also a practice of "Ark of Destiny" to ignite the atmosphere of the Spring Festival with the help of Sphere's unique publicity advantages. Through the integration of the virtual world and real life, the atmosphere of the Spring Festival will be pushed to a climax, allowing users to feel more emotional resonance and value recognition in the game, and also allowing people all over the world to feel the joy and blessings of this New Year.
With the global release of "Ark of Destiny", the enthusiasm of national server players is also unprecedentedly high. Light up the world's largest lantern to pray for blessings, put the Chinese New Year on the world's public screen, and the Las Vegas ball was occupied by Chinese players, and many other activity-related entries quickly appeared on social platforms.
Some netizens praised it, saying, "The cultural output is full, and players love to watch it!" This is the face of the Chinese New Year." Some netizens also said that foreigners wore Tang costumes during the Spring Festival, played and sang the dragon's descendants, and they were lively and solemn about the Chinese Festival. There are naturally not a few netizens who play memes, how do you say that the wind on the continent of Akrasia is still blowing to Las Vegas? In the face of this red lantern, which symbolizes auspiciousness and festivity, netizens will naturally not let go of the opportunity to receive good luck.
The player's sense of identity and belonging continues**. Some players said that highlighting a row of faces, the whole point, and bringing the ark up. Some players mentioned that this wave is a pattern, and players around the world are shocked. There are also many players who are still immersed in the fear of being dominated by the leader of the Dream Legion, Ablaisud, "Abu's finger, I'm really afraid of blowing up Las Vegas".
"Ark of Destiny" also invited more than 30 celebrities and players such as Chen He, Baolan, Ning Wang, Wawa, and Xiao Jue to welcome the New Year together, pushing the atmosphere of the Spring Festival to a new high.
The strongest row in the national uniform, the Ark of Destiny deserves its name
To be able to become the "strongest face of the national server" in the mouth of players, in addition to the wonderful various activities outside the game, the game showed 12 points of sincerity during the Spring Festival event, and the intensive long-term operation of the game itself is also very important.
Different from the "basic exercises" such as decorating the main city and launching the New Year mission, the "Ark of Destiny" national service has specially built an island in the game to celebrate the Spring Festival - Prayer Island, and it is divided into multiple areas to show the multi-faceted characteristics of the Chinese New Year, including the blessing area built around the fortune tree, the "Ice and Snow World" that completely pokes the hearts of small potatoes in the south, the Chinese-style courtyard covered by heavy snow, and the lively lion dance performance on the stage in the center of the island.
As the first Spring Festival welcomed by the national server of "Ark of Destiny", the official also presented a large number of benefits to players, players can get surprise gifts such as appearance accessories, pets, and material gift packs just by logging in or completing some simple tasks.
The beautiful and fun New Year limited-time island, rich New Year activities and generous event rewards not only set off a new trend of "cyber Spring Festival tourism" in the game, but also gained a good reputation among players. It is worth mentioning that players who have not logged in to the game during the Chinese New Year can also receive the income that has not logged in and gone online, and the accumulated active value of completing daily tasks can be claimed as login income, and the upper limit of retained income is 5 days. This humanized setting has also made many players call it intimate.
What surprises players even more is the performance of the game itself. In terms of polishing the basic content such as dungeons, equipment, and bosses, the performance of "Ark of Destiny" is also remarkable. Among them, the new expansion pack "Dream Arrival" once aroused heated discussions among players at home and abroad, while ensuring a high level of production, the expansion also used the mouth of Ablaisiud to lead to the mystery of the "Red Moon" and "Ark", the "Chain War" 500 years ago and other continental secrets, and quickly became a hot topic of discussion among players.
With the release of the expansion, players also produced a large number of new memes and second creations of the game. For example, in the "Ark of Destiny New Year Doujin" event held during the Spring Festival, the adventurer @凯笠Kyrie used a brush to restore the Dream Legion Leader Ablaisudd, whose beautiful face and cold expression jumped on the page. Adventurer @Suzucai drew a set of Q Meng cute ink spirit series emojis.
Adventurer @ White's Orange Cat showed his singing voice and brought the ark version of "Beauty x Girl Warrior", the familiar melody sounded, and Ablaisiud's sassy and heroic posture in front of the red moon made people feel a sense of oppression that had not been seen for a long time.
Summary
Based on the deep insight into players, "Ark of Destiny" burned the fire of "Ark Spring Festival" from overseas to China, and from inside the game to outside the game, presenting the Spring Festival, the oldest and most solemn festival in China, in a more "cyber" form in front of global users, and becoming their common memory of the Chinese New Year and "Ark of Destiny".
Continuing to produce interesting and interesting content, respecting players in operation and promotion, and being good at tapping the inner needs of players are the consistent operations of the "Ark of Destiny" national server. This Spring Festival series of activities also shows the sincerity and intention of "Ark of Destiny" to create surprises for players, as well as the sincerity and determination of long-term operation. Only in this way can "Ark of Destiny" win the support of players for a longer time, and I look forward to "Ark of Destiny" being able to deliver more amazing answers in the future and repay the love and companionship of players around the world.