The core of the article: bring you into a customer, from beginning to end, from the offline to the online direct copy
Body:
I remember when I interviewed Andy Lau before, there was such a passage that I was particularly impressed.
My favorite thing is to be the second child, because when the second child is in front, there is always a boss, so that you can benchmark and give you the motivation to move forward.
But if you are the boss in an industry, you will face the biggest risks and crises, and you don't know how to go on the road ahead, or go this way, right?
Whether this sentence makes sense, I think it makes a lot of sense, because if you are not the boss of the industry, you can copy your industry, do well, or be an industry benchmark, how they do it, how they do it, how they market, how you market.
How do they drain the drainage, how do you drain is actually very simple, the biggest way is to just learn, after all, you have already walked the road of maturity or maturity, and it is normal to be borrowed by others.
So the question is, how to copy it?
In fact, it is very simple, nothing more than three aspectsThe first aspect is to attract customers, the second aspect is to make transactions, and the third aspect is to convert
One thing you only have to do is if they're streaming, then you can see which platform they're on, what the material is like, what the content is like, what the campaign looks like.
Just learn from it completely, and you can use another mobile phone to pretend to be a customer, fill in your own mobile phone number, and after they add you, they will give you a promotion of their activity business, including investment and franchise cooperation, and a lot of situations, you will put all the questions you want to care about, after asking, see how they answer and solve.
And then when some ** is proposed, for example, the way of bargaining, how do they deal with it, this is more important than anything else.
It's more important than anything else, and after solving this, let's move on to the next step, which is to see how they do it in the process of transformation.
Of course, if you want to see that they are offline, how to get it is very simple, pretend to be a customer, go to the substitute or go offline to visit, to see how marketing is drainage, including words, anything can be recorded and filmed.
In fact, I have always thought that people have always felt that they don't know how to copy their peers, in fact, the core point, there is only one point, that is, you don't think this thing is very important, or you don't take this thing seriously.
I didn't take him to heart, because when you really put something to heart, you will try your best to solve all the ways that you encounter this problem.
Instead of avoiding the opposite, borrowing entirely afterIf there are some things that you really don't fit into, you can try to change them, or try to make yourself like the other person, with various abilities.
But the main thing is,In the early stage, don't try easily, or make all kinds of wrong attempts, on the basis of learning from others, and then adjust and try, this is a way to save time and effort, and save costs.
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