The core of the article: 99% of small and medium-sized enterprises are really not suitable for branding, and they can't do it, but they can be experts
Body:
If you say how valuable the brand is, I believe everyone can cite many examples, for example, now you go to the supermarket to buy water, buy a water without a name, or choose, what Nongfu Spring, or Cestbon or Binglu.
You go to buy edible oil, even if it is a more famous local one, or **, it is cheaper, do you choose Luhua, or Arowana.
The benefits and value of the brand come from the consumer's right of first refusal, as well as the market share, and after the brand, you can attract investment and do channels, and put all kinds of ** are also valuable.
So the question is, the brand is very good, but the average small and medium-sized enterprise is not suitable for branding, or is not suitable for doing this.
From a business point of view, everything is right, but it is not suitable for everyone, for example, I can score 300 points in the college entrance examination, and you want me to take the Tsinghua Peking University exam.
You're going to kill me, and I can't get the point I want.
But from another point of view, if I have more than 300 points, I can work hard, can I run for 400 points, go to a junior college or go to a three.
This can be tried, so the so-called so-called brand, for small and medium-sized enterprises, I think it is thankless, but the most important point is that you have to let others, think that you are an expert, you have the so-called industry voice.
For example, if you share information about health preservation in your daily social ** circle of friends, you may feel that you are unreliable at the beginning, but after sharing for a long time, or others occasionally flip through your content, you think it does make sense.
From time to time, I will communicate with you, or if there is any product, I may understand with you, this is not to say how professional you are, but to operate for a long time and make it for others.
And this actually has little to do with other people's competition, for example, for example, you often buy vegetables at Aunt Wang's downstairs, and sometimes, there will be some new dishes, or new fruits.
This ** may be a little more expensive than ordinary places, but you find that Aunt Wang, occasionally grabs one or two from time to time, and trusts her very much.
It's certainly not too outrageous, but in a similar situation, you still trust his recommendations and methods.
So in fact, it is not that you don't want to do this layout, but there is no need to spread the stall so big, and use some professional marketing advice, including some analysis in the industry, to let others build trust.
Slowly form your own so-called IP, and you don't have to build your core brand and play all kinds of advertising.
To explain it in a reasonable way, for example, you see a lot of people buying on the Internet, and second-hand cars are the same, and many second-hand car owners are live streaming every day.
When you share your industry knowledge and recognition, and then answer questions with customers from time to time, then when you build trust for a long time, you will choose to cooperate with them, which is not too outrageous, which is the core of trust and IP.
The core requirement is to try to build yourself into an expert in the industry, which is not about how good you look, or how much you wear, but about analysis, something that everyone is interested in.
It is best to build a topic bank, for example, your partners, your peers, the 100 questions that interest you the most.
And the 100 questions that your customers are most interested in, some people say, I don't know how to find them, it's very simple, think about the substitution that you are a customer, what questions will you ask?
Another point is to see how peers are arranged, this is very important!
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