In the Spring Festival of 2024, the pre-sale of the movie is hot, although there is a lack of heavy industry special effects blockbusters, but the laughter of this season is endless. The pre-sale box office of the three comedies "Flying Life 2", "Hot and Hot", and "Article 20" all exceeded 50 million, causing quite a stir.
However, there are also joys and sorrows in the ** schedule. The cost is up to 2The pre-sale of "Mr. Red Carpet" of 600 million is only 16 million, and the movie starring Andy Lau is in trouble. In contrast, the pre-sale box office of "Bear Infested: Reversal of Time and Space" has exceeded 24.55 million, showing a huge gap. Obviously, the performance of "Mr. Red Carpet" in the market is not satisfactory, and whether the film can counterattack has become the focus of attention.
First, let's take a look at why Mr. Red Carpet didn't do well. This movie is based on the story of Hong Kong king Lau Weichi, and shows the truth behind the scenes by telling the various situations in the entertainment industry. However, the audience may not be interested in such a subject, especially in the era of information **, the audience already has a relatively deep understanding of the inside story of the entertainment industry. Although the film tries to reveal the problems of the entertainment industry through satirical comedy, it seems to lack enough appeal, especially when compared to other films.
Secondly, the budget of the film has also become an important factor restricting its success. A pure comedy film can cost as much as 2The production cost of 600 million yuan is eye-popping. Considering the lack of special effects blockbusters in this year's Spring Festival, the high cost is even more prominent. According to the official financial report, the director's salary is 24.6 million, and the actor's salary is as high as 100 million, which has accounted for half of the cost. Coupled with the expensive publicity costs, if the film wants to recoup, the box office must exceed 900 million, which is undoubtedly a huge challenge for the current pre-sale and popularity.
In terms of publicity, Andy Lau and other main creators have launched a series of efforts, trying to attract audiences through live broadcasts, short ** and other ways. However, the popularity of the movie did not come as expected, which made the creators feel the pressure. The publicity strategy of "Mr. Red Carpet" seems to have failed, even if it is withdrawn and rescheduled, and tens of millions of Internet celebrities have not been able to change the status quo of the film.
In addition, there may also be a mismatch between the subject matter of the film and the audience's taste. Although the film tries to attract audiences by exposing the dark side of the entertainment industry, in an era when information is spreading so rapidly, the audience has long been familiar with the inside story of the entertainment industry. When trying to achieve large-scale effects, the film seems to fall into the limitations of its own setting, which makes people feel like they have seen the news headlines once.
Finally, the competition in the film market is also a big challenge. There are too many comedies in the Spring Festival, and the appeal of comedy stars such as Shen Teng and Jia Ling far exceeds that of "Mr. Red Carpet" in the market. Films such as "Bears: Reversing Time and Space" have received more attention, dwarfing "Mr. Red Carpet." The success of a film does not only depend on the appeal of the actors, but also requires a story and a wonderful production that can attract the audience.
Overall, the poor performance of "Mr. Red Carpet" is not a temporary occurrence, but is constrained by many factors. In the current fierce competition in the film market, if you want to stand out, you need not only the aura of a star, but also a deep and fascinating storyline. I hope that the film will be able to counterattack after the Spring Festival and achieve a brilliant performance at the box office.
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