With the arrival of the Year of the Dragon, consumers have become more concerned about clothing with dragon elements, and major brands have also launched limited series for the Year of the Dragon. Through exquisite craftsmanship and unique creativity, these brands not only cleverly integrate dragon elements into their design, but also pay more attention to cultural heritage and innovation, bringing consumers a unique shopping experience. Elements such as dragon patterns and dragon scales are skillfully used, making the whole series not only have a strong traditional cultural atmosphere, but also have a sense of modern fashion.
Such a design not only satisfies consumers' pursuit of fashion, but also injects new vitality into traditional culture.
At the same time, the launch of the Year of the Dragon series has also stimulated the competitive vitality of brands in the market. Major brands compete for consumers' attention and favor through unique design, rich cultural connotation and diversified marketing methods. This not only promotes the development of the apparel industry, but also injects new impetus into the entire market.
In this eagerly awaited fashion season of the Year of the Dragon, dragon ready-to-wear from major brands presents a delicate fashion feast.
1 gucci
To celebrate the Year of the Dragon, the brand celebrates this mystical creature with a selection of ready-to-wear and accessories. Gucci has always been known for its bold color palette, and for the Year of the Dragon, they have successfully fused the dragon with their iconic motif, contrasting with a green dragon and a large area of Chinese red. Wear yours with shorts and sunglasses for a casual look. The sweater is crafted from ivory white and red wool and features an equestrian print featuring a dragon and an interlocking G. The red silk scarf is adorned with a dragon-inspired print to complete the Chinese New Year look. This collision of the old and the modern shows the brand's unique aesthetic.
2 lv
LV's ingenious use of dragon patterns is not only presented on the clothing in a delicate way, but also becomes the visual focus of the entire series with exaggerated design techniques, injecting a stimulant into the fashion industry. They cleverly incorporated the dragon totem into the design of the costume, showing a unique movement through the change of lines. The elegant rose red and matcha green inject the traditional dragon elements into the fashion context, so that the whole series not only has a strong cultural heritage, but also does not lose the sense of modern fashion.
3 diorDior's Year of the Dragon ready-to-wear is quite sophisticated in terms of color matching. They use beige, khaki, camel and other colors as the base, and skillfully use the green ** dragon with the tongue sticking out, so that the whole series not only highlights the traditional elements, but also exudes a modern atmosphere of the forest. Dior's Year of the Dragon ready-to-wear showcases the brand's usual savoir-faire and keen grasp of fashion trends. Through their unique interpretation of the dragon element, they have succeeded in blending traditional culture with haute couture, bringing a gorgeous and creative feast to the fashion world.
4 ep Ya Ying.
When the traditional pattern is integrated into the realm of time, it has a timeless "fairy spirit", rooted in the core culture, and is flexible and free. Breaking the stereotypical image of the traditional dragon pattern, the dragon pattern is expressed in a block way, making the whole series present a dramatic effect, showing the designer's ingenious capture of dynamism and agility, suitable for delicate and elegant urban beauties.
The brand's dragon-inspired collection of clothing is like a unique performance of creativity and energy on the fashion stage. Fila, Kenzo, Kuji, and Beaster all place dragon motifs on their backs in a traditional realistic way. Bright colors and exaggerated patterns create a modern visual effect. They use trendy loose cuts, unique necklines or symmetrical shapes to give a new fashion context to traditional dragon elements, making the whole collection look creative and dynamic. Rubber prints, embroidery, sequins, and more inject some rebellion and futurism into the entire collection. This bold attempt has given the fashion brand a unique voice in fashion creation, attracting the attention of the younger generation.
Kenson's dragon totem denim suit is a modified and deconstructed design of the classic denim suit, adding recognizable Chinese elements to show a unique and innovative national style. The dragon totem embroidery is a symbol of auspiciousness and mystery, and it is beautifully integrated into the denim suit, forming a unique visual effect.
Roselingling New Year's Capsule Collection – "Grey Dragon".
The charm of imagination and inspiration lies in the beauty of the fluid connection of different eras, cultures, and spaces. In the richness of the quintessential Chinese dragon, the wonderful brushstrokes of the design are born. Like a dragon driving the fog upward, smart and extended. Or stand upright and look at it, ancient and profound. In the flow and leaping of the historical river, you can feel the accumulation of vitality and creativity.
Known for their haute couture, Valentino's 2016 haute couture show featured dragon motifs, drawing inspiration from Eastern and Western myths and legends, combining Eastern Byzantium with Western classicism. The mystical beauty of the dragon is revealed through satin, gauze fabrics and delicate tailoring. Velvet, intricate hand-folds, intricately woven panels, and animal and hand-painted spiral patterns transform the delicate Orientalism into Byzantine-inspired clothing, reflecting the fusion of Eastern and Western cultures.
The legend of Gaia combined with the Peking Opera Wudan General, like the armor of the reconstructed costumes, the craft part of the palace embroidery super high skills, plate gold, cushion embroidery, tide embroidery, pile embroidery and other crafts are complicated polishing, and with beads, metal, crystal, gold thread tassel gems and other materials spell out the dragon pattern decoration, exquisite and gorgeous. The audience seems to be in the ancient Liyuan Theater, combined with a series of clothing displays, which further enhances the aesthetic conception. Using the collection of technology and fashion, through holographic projection, it jumps out of the costume show itself, as if breaking into the deep peach paradise of winding paths, hearing melodious and tactful ancient tunes, smelling the fragrant and fragrant flowers, presenting a colorful and gorgeous audio-visual feast.
In addition to the exterior design, the launch of the Year of the Dragon series also pays attention to cultural heritage. By combining with traditional handicraft French embroidery, the value of traditional handicrafts is explored, so that consumers can have a deeper understanding of the connotation of the Year of the Dragon culture. This cultural inheritance not only gives depth to the collection, but also provides new opportunities for the development of local handicrafts.
Each embroidery thread is a work of art crafted by craftsmen, outlining the shape and texture of the dragon, giving the garment a unique sense of layering and luxury in texture and vision, echoing the beautiful balance of historical heritage and fashion innovation. The delicate and delicate embroidery process makes the garment present a unique luster and texture under the light and shadow, and each garment becomes a unique work of art. This sense of luxury is complemented by the enigmatic image of the dragon element, making the entire collection look elegant and luxurious, giving the clothing a timeless value.
AI designer @mlia Fan also combines dragon elements with accessories to visually show a striking sense of luxury. The dragon-shaped headdress has a strong sense of volume, which not only highlights the delicacy of the jewelry itself, but also integrates the solemnity and power of the Chinese dragon into it, making the overall shape more layered and individual.
For this season's Year of the Dragon collection, Mouhooland breaks the mold with dragon elements. The clever use of metal embellishments and inlays combines dragon motifs with the House's signature design approach to create a futuristic luxury style. This bold and avant-garde design not only conforms to the brand's usual style, but also injects a unique vitality into the entire Year of the Dragon fashion.
The major brands have shown their unique fashion concepts in the design of the Year of the Dragon collection. Through the innovative application of dragon elements, it not only injects traditional culture into fashion design, but also brings a visual and aesthetic feast to the entire fashion industry.
Overall, the launch of the Year of the Dragon series is not only a respect and inheritance of traditional culture, but also an innovation and development of the fashion industry. As more brands join the creation of the Year of the Dragon series, it is believed that it will bring more surprises and choices to consumers.
Disclaimer: The information in this article is ** in the International Fashion Release Center of Sijiqing Fashion Research Institute, and is released by the project team of the School of Fashion of Zhejiang Sci-Tech University.