We suggest to Mr. **: Sell the $1 coin as a brand new item, sell it for $1, and get it delivered to your customer's home free of charge.
In 2005, on the eve of Christmas Eve, George W. Bush of the United States was lying quietly on his desk, such a shocking monetary proposal.
Unexpectedly, after reading it, Bush clapped his hands and laughed, called out the good idea, and immediately signed his name on the motion, and decided to implement it immediately.
However, he never expected what a nightmare this ridiculous proposal would bring to the United States**......
Mammoth wool: can be ** for $1
Compared with previous years, the 2006 New Year in the United States can be described as quite lively.
This year, in addition to the traditional New Year's celebrations, many American families have found a new way to have fun. The wonderful thing is that this thing can not only make money by lying at home, but even develop later, it also has the effect of exercising.
And this magical event is to spend $1 and buy $1 coins!
To participate, all you need is a credit card. In the United States, credit cards are the most important form of payment, one per person. In other words, there is almost no barrier to entry for this activity.
The Federal Mint has even issued an official participation guide, open the corresponding **, order a $1 coin with a credit card, and then wait for the coin to be shipped to your home free of charge. The coin you buy can be used normally in everyday life.
As it happens, the U.S. federal ** has just improved its infrastructure, and the $1 coin can travel freely across the United States. From vending machines at train stations, to national park tickets, and even on aircraft carriers, you can spend that $1.
In other words, ** is changing its tricks and imploring the public: just use a $1 coin!
As soon as the news came out, the Americans were boiling.
In just a few hours, the Federal Mint received a snowflake order. Such enthusiasm made the mint smile from ear to ear.
In fact, in the eyes of the American people, there is no need to exchange the paper money they are used to for coins. The notes sit lightly in your pocket, taking up no space and making no tinkling noise.
What's more, banknotes are readily available, and if you want to use coins, you have to go to the bank to exchange them, which is quite troublesome.
As a result, Bush's think tank racked its brains and came up with a clever trick of exchanging credit cards for coins, which turned the situation around in an instant. The $1 coin never went unnoticed and instantly became popular all over the country. The most exaggerated thing is that someone actually ordered 2.4 million coins from the Federal Mint in one go, which is really crazy!
The Mint reports to **, and ** also has fun. However, before the United States was happy, the problem came, looking at the bill sent by the bank, I was dumbfounded, and there were only three big words echoing in our minds: big loss!
It turned out that the smart American people, taking advantage of the promotion of the $1 coin, ruthlessly tricked the capitalists and picked up the wool!
According to the original intention of **, it is natural to hope that the people can redeem it at any time, and then exchange it when they need to spend money. However, the American people found a business opportunity from it, and turned this matter into a large-scale credit card cash-out activity, and all the cash-out costs, of course, must be borne by **.
U.S. credit cards have a point system, the more you spend, the higher the points, the points are equal to money, and after accumulating to a certain level, you can redeem reward items. As a result, the gold content of credit card points in the United States is quite high.
In this way, American people can buy $1 coin with their credit card, not only do they not lose money, but they can also earn 002 cents, which is quite a bargain.
What's worse is that there are credit card settlement fees in the United States.
The so-called credit card settlement fee refers to the fact that when people use credit cards to consume, the merchant who collects the money has to pay a certain handling fee to the card issuing organization. In order to be able to make merchants willing to participate in the activity, the price difference is naturally subsidized by **.
As a result, the United States has made several sums of money, the money has been spent, and the coins have been sent, but it has not promoted any consumption.
To put it bluntly, Americans are still reluctant to use coins.
After exchanging coins with credit cards, Americans save up $1 coins and throw them into the bank when they reach a certain amount. Coins have a certain weight, so they are often carried out by the whole family, and it is a fitness activity.
Customers come to save, the bank can't refuse, just like that, a coin is useless, the people's money is not less, and even can be put in the bank to eat some interest, it is simply killing three birds with one stone.
At this point, the United States has completely knelt down for the people, understanding that this $1 coin promotion plan may fail again.
And when we look back at history, we will find that this is not the first defeat of the United States.
This small $1 coin has long become a problem in the hearts of the United States for generations.
Counting the past: persistent promotion
The first $1 coin dates back to the early 70s of the last century.
This is the first time that the United States has tried to issue a $1 coin, but what has caused a headache is that before the coin has entered the market circulation, there is a lot of noise in Congress, and the Republicans and Democrats are eager to strangle each other.
And the question of the two parties even sounds a little funny: which ** portrait should be printed on the $1 coin?
The United States has always had a habit of printing people who have made significant contributions to the country on its currency. Previously, although no $1 coin was issued, a variety of denominations of U.S. dollars were issued. To balance the two parties, the avatars on the coin alternate between Republicans and Democrats.
However, there are always exceptions.
For example, a year after Roosevelt's death, the United States** printed his face on a 10-cent coin.
More than ten years later, the reform of the U.S. monetary system urgently needs a new avatar. After much deliberation, it was finally decided to put Kennedy on the new coin, because he was the youngest in the United States, and the United States needed such a vigorous spiritual totem at that time.
But here's the trouble, Kennedy, like Roosevelt, was a Democrat. At this point, the Republican Party is completely out of action.
In the midst of the controversy, the Republicans eventually gained the upper hand, emblasing Eisenhower's face on the historic $1 coin. However, the promotion of this coin has been quite bad.
The $1 coin was issued for a total of 8 years, but only 500 million were issued, and the scope of use was very limited. It's not that the common people don't want to see Eisenhower, but the $1 coin is too heavy, nearly 25 grams, and a few more in your pocket becomes a burden.
But the United States did not give up, and in 1978 launched a full $1 coin.
This time, in order to stimulate the enthusiasm of the people to use the $1 coin, the United States** even abandoned the tradition and specially selected a woman to print on the coin.
The woman's name was Susan Anthony, a pioneer of the women's suffrage movement and the abolitionist movement in the United States, and the $1 coin was also called the Ann Yuan.
In order to avoid the situation last time, ** deliberately changed the size of the coin to make the Anyuan lighter. But what made ** completely collapse was that this change also went wrong.
When the size of the 1 dollar coin becomes smaller, it looks no different from 1 4 cents at first glance. In the process of daily use, people often confuse these two coins, but their values are very different, and it is inevitable that some people will fish in troubled waters. Over time, merchants were reluctant to accept Anyuan.
Since you can't buy anything with a $1 coin, customers don't like to use it.
What's more, the circulation of $1 coins was very limited at that time, and all vending machines could only accept paper money, not $1 coins.
The 2005 coin launch plan was built on the second failure. This time, ** spent a lot of money to equip the country with new equipment, but the result was still miserable.
If it weren't for that, ** wouldn't have rushed to the doctor and come up with a stupid trick of exchanging credit cards for coins.
Find the Why: Why Prefer Coins?
In fact, people don't like to use $1 coins, and in the final analysis, it's inconvenient. Even those who prefer to use coins will probably not wait to see a coin worth $1.
The United States is a federal country, and each state has its own tax standards, which are quite complex to calculate, and many times can be down to two decimal places.
In this way, it is much easier to use a credit card for payment, and even if you want to use coins, people will be more willing to use coins with smaller denominations for easy change.
As a result, the 1 cent coin is much more widely used than the 1 dollar coin. Paper money is more portable than coins in the same $1 case, so a $1 coin is not competitive on any level.
Let the ** hollow out the hollow to design the $1 coin pattern, daily life is still based on practicality. What's even funnier is that the more attentive you are, the more reluctant people are to use it, and they are more willing to treat the delicate and beautiful $1 coin as a collector's item rather than a currency in circulation.
Some people will say that since the people don't like to use it, then simply don't promote it. However, the United States does not seem to understand this truth, and over the years, the promotion of the $1 coin has become an obsession of the United States.
The United States has a high-sounding explanation for this kind of behavior, that is, it is conducive to the country's cultural construction and can enhance the cohesion of the people.
* Indicates that the coin can be printed with the representative properties of each state to help the public understand the national conditions of the United States, and can also be used to educate children. Moreover, these great figures on the coin can let the public understand the history of the United States and remember the hardships of the United States along the way. But it's clear that this is just a clumsy excuse.
Because of these things, paper money can do the same, and even perform better.
In fact, compared to paper money, the real advantage of coins is only two words, saving money.
Of course, it is not the people's money that is saved, but the money of the people.
The goal of the United States** has always been very clear: to replace the dollar bill with a $1 coin.
Because despite the fact that the face value is the same, the cost of a coin is completely different from that of a banknote.
Money is a consumable item that needs to go through multiple circulations, changing hands between different users, and once the banknote is broken, it can only be exchanged for a new one at the bank. For **, this attrition fee is a significant expense.
However, coins are made of metal, which is durable, with almost no wear and tear, and the overall circulation time is longer, which can save coinage resources.
In addition, the use of banknotes is subject to geographical restrictions. For example, wet areas are not suitable for banknotes, as they can quickly deteriorate when exposed to moisture. However, the coin does not have such problems.
On the surface, it may seem that the cost of making metal money is greater than that of paper money, but in reality it is not. First, the United States is a large industrial country, with a mature and developed manufacturing industry, which can reduce costs to the greatest extent.
Second, the manufacturing process of banknotes is not simpler than that of coins, and it is precisely because it is paper that it is necessary to strengthen anti-counterfeiting, so as not to be easily counterfeited and disrupt the market order.
Even in terms of transportation, the transportation cost of a $1 coin is much less than that of a $1 banknote, and the paper money is more disturbed and affected in the transportation process, and the coin can completely ignore these problems.
The United States is a capitalist country, the bourgeoisie occupies a dominant position, and the United States is a capitalist, in other words, the capitalists want to squeeze more benefits from the common people, so they have to vigorously promote the coin.
But the irony is that the ruse of the capitalists did not succeed, but was picked up by the common people.
For the sake of long-term interests, the United States still insists on implementing the $1 coin, but it can't stand such a toss. In desperation, the United States** had no choice but to introduce a restrictive policy in 2011, which clearly stipulated that each person could only sell a maximum of 1,000 coins every ten days.
It can be seen that this exchange turmoil finally ended with the surrender of the white flag of **.