The headache of many private label brands is the price disorder. Yes, you heard it right, it's the market phenomenon that we both love and hate. On the e-commerce platform, the difference between different stores for the same product can sometimes be jaw-dropping. So, in the face of such market chaos, should our own brand seek the help of a price-controlling company, or go directly to a law firm?
First of all, let's briefly understand what e-commerce price control is. E-commerce price control, simply put, means that in order to maintain the order of the market, the brand has reached a certain agreement with the merchants on the e-commerce platform to ensure that all merchants selling the brand's goods can abide by a unified standard. The purpose of this is, on the one hand, to protect the brand image, and on the other hand, to avoid the compression of profit margins caused by the war.
So, when the private label encounters price chaos, what kind of help can the price control company provide? Price-controlling companies usually have professional market monitoring and data analysis capabilities, which can detect the most abnormal in the market in a timely manner and take measures to intervene. They can help brands monitor the dynamics of various sales channels and ensure the consistency of all channels, so as to maintain the brand's market image and profit margins.
However, price-controlling companies are not a panacea. If there are some malicious low-price sales, the price control company may not be able to provide sufficient legal support. At this time, the role of law firms comes into play. Professional law firms can provide legal advice, contract review, rights protection litigation and other services to help brands protect their rights and interests through legal means.
So, in the face of price chaos, should we choose a price-controlling company or a law firm? In fact, the two are not an either/or relationship. A mature private label can adopt a "two-pronged" strategy. On the one hand, cooperate with price-controlling companies to maintain order through market means; On the other hand, work with a law firm to ensure that you can get professional support when you encounter legal issues.
Dear friends, the growth of the brand is always full of challenges, but as long as we have the right strategy, we can move forward steadily in the tide of the market. If you also have your own brand and face the problem of price chaos, you might as well consider such a "double sword" strategy! Price control company