On March 7, a reporter from Beijing News noticed that Deckers Brands, the parent company of American footwear brand UGG, announced key performance data for the third quarter of fiscal year 2024 as of December 31, 2023. During the period, the group's revenue increased by 16% year-on-year to 15$600 million, a record high.
During the reporting period, GGG and HOKA, the main brands of the Deckers Brands Group, contributed more than 96% of the revenue, of which UGG sales increased by 15% year-on-year to 10$7.2 billion, the first time in a single quarter that it exceeded $1 billion.
D**e Powers, Group President and Chief Executive Officer of Deckers Brands, said: "In the third quarter, UGG's global brand popularity and global sales volume were outperforming. During the earnings period, the group opened several new stores, including UGG Shanghai***D**e Powers, noting: "In Shanghai, we saw that the average transaction value of UGG stores was about 20% higher than the average for stores in other parts of China, and the conversion rate was more than double the average. ”
As for the future development of the UGG brand, D**e Powers said: "Now UGG has become more diverse and has more wearing scenarios. At present, the brand not only sells boots and slippers, but also sells new hybrid innovations, including sneakers. In D**E Powers' view, UGG is still a growth brand, "We believe that mid-single-digit sales growth is a healthy and effective growth trend for the UGG brand in the future." ”
Edited by Li Zheng.
Proofread by Wang Xin.