Cars
M5: The negative shadow behind the brilliance.
At the beginning of 2024, the M5 reached the top of the automotive quality rankings and achieved gratifying success. Behind this brilliance, however, lies a series of thought-provoking questions. In this article, we will take an in-depth look at the successes and negative events** of the M5, revealing the challenges and pressures faced by emerging brands in the automotive industry.
The glorious moment of the M5.
In 2023, the M5 has achieved remarkable results, attracting more than 120,000 new users. What's more remarkable is that the model won the honor of "No. 1 in the quality of new energy medium-sized SUVs in 2023" in the "China Automobile Quality Ranking" released by China Automobile Quality Network。These achievements have undoubtedly injected a strong impetus into the Wenjie brand, making it stand out in the market.
** of negative events.
However, success often comes with challenges. On January 8, 2024, an article entitled "Car Owners Question the Frequent Failure of Car Functions" was hotly discussed on major online platforms and attracted widespread attention. Mr. Tang's consumer rights protection news has become the focus of attention, and the M7 he purchased in October 2022 has been experiencing frequent failures soon after. Mr. Tang was troubled by a series of problems, from the failure of the welcome function of the driver's seat to the falling back cover of the seat, to the falling off of the wheel guard due to the loosening of the screws during high-speed driving. Despite repeated repairs and replacements after the sale, the problem still plagued him. Mr. Tang's case has attracted widespread attention, causing consumers to question the quality of the car.
The arduous road to consumer activism.
The report from Jiangsu City Channel revealed Mr. Tang's arduous road to defending his rights. From seat failures to vehicle replacements to accidents at high speeds, Mr. Tang has repeatedly encountered problems. Although the after-sales store negotiated with Mr. Tang for compensation, the root cause of the problem was still not found, and Mr. Tang's dissatisfaction gradually heated up in this consumer rights protection war.
Owner feedback and brand reputation test.
Mr. Tang's case is not unique. In the circle of car friends, there is no shortage of complaints from other car owners about the abnormal brake noise of the new M7. This raises deep thinking about brand reputation and traffic. On the Internet, the support for the question industry was once very high, but the negative events cast a shadow on the brand's reputation. The power of traffic is enormous, but it is equal to the responsibility to bear. Whether the complaints of car owners faced by the question industry this time have become the focus of controversy.
How brands respond.
In the critical period of the rise of new power brands, brands need to seriously face the problems of quality and after-sales service. The success that traffic brings also comes with greater responsibility. Although the after-sales service of Wenjie has actively responded, the occurrence of quality problems has affected consumers' trust in the brand. Under the impact of traffic, brands need to pay more attention to product quality and user service to win the trust of consumers. For the entire automotive industry, Mr. Tang's experience and the feedback from car owners remind us that quality is always the foundation of brand development, and after-sales service is the guardian of brand image. It is hoped that M5 can sum up experience in the turmoil, make positive responses, and achieve the sustainable development of the brand. The automotive market needs more quality-conscious brands, and that's what consumers expect.
Epilogue. The success of the M5 and the negative events reflect the dual challenges faced by the new power brands in the automotive market. While gaining traffic, brands need to pay more attention to product quality and after-sales service to win the trust of consumers. For the entire automotive industry, Mr. Tang's experience and the feedback from car owners remind us that quality is always the foundation of brand development, and after-sales service is the guardian of brand image. It is hoped that M5 can sum up experience in the turmoil, make positive responses, and achieve the sustainable development of the brand. The automotive market needs more quality-conscious brands, and that's what consumers expect. In this ever-changing market, only by continuously improving quality and improving service levels can we win and meet a broader automotive future.