How to cooperate with brand prices, unauthorized sales, and online anti-counterfeiting?
Hello everyone, this is Xinyang.
In today's business environment, brands face unprecedented challenges. With the intensification of market competition, many businesses have adopted improper means such as low-price sales and indiscriminate sales in order to pursue short-term benefits. Many brands have come to me for consultation on how to efficiently protect their rights and control prices. This not only seriously damages the image and interests of the brand, but also disrupts the entire market order. Therefore, brands must take efficient measures to protect their rights and control prices to protect their own rights and interests and the healthy development of the market.
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1. Efficient methods of rights protection and price control
1. Establish a professional rights protection team: The brand owner should set up a professional rights protection team to monitor market dynamics, detect infringements in a timely manner, and take effective measures to protect rights. Team members should have extensive legal knowledge and market experience, and be able to respond quickly to a variety of complex rights enforcement issues.
2. Improve the supervision mechanism: The brand should establish a sound supervision mechanism to monitor the product in real time to ensure that the product fluctuates within a reasonable range. Once low-price sales and indiscriminate sales are discovered, measures should be taken immediately to intervene to maintain the stability of the market.
3. Strengthen channel management: The brand should strictly screen partners to ensure that channel providers abide by the best policy and do not sell at low prices. At the same time, we should establish long-term and stable cooperative relations with channel providers to jointly maintain market order.
4. Use technical means to protect rights: Brands can use big data, artificial intelligence and other technical means to conduct in-depth analysis of the market and discover potential infringement risks. At the same time, these technical means can be used to trace the source of infringement and provide strong support for rights protection.
Second, the harm of low online prices
1. Affect the sustainable development of the brand: Online low-price sales will seriously damage the brand image and reduce consumers' trust in the brand. In the long run, this will be detrimental to the continued development of the brand and market expansion.
2. Affect the fair competition of the first businessmen: online low-price sales will destroy the order of the market and make it impossible for the first merchants to compete fairly. This will lead to a decrease in the enthusiasm of the first businessmen, and may even lead to vicious competition between the first businessmen.
3. Disrupt the market: Online low-price sales will lead to market chaos, making it difficult for consumers to judge the true value of the product. This will affect the healthy development of the market and may even trigger a market crash.
3. How to deal with merchants' indiscriminate sales
1. Interview with the indiscriminate price**: The brand should first conduct an interview with the merchant who sells at the indiscriminate price to understand the reasons behind its sales behavior, and clearly require it to stop the infringement. At the same time, a consensus can be reached through negotiation to standardize the sales behavior of merchants.
2. Set up its own price control department: The brand can set up a special price control department, which is responsible for monitoring the market dynamics, discovering indiscriminate sales in a timely manner, and taking effective measures to intervene. The price control department can maintain close communication with channel providers to jointly maintain market order.
3. Use the law to protect their own rights and interests: For merchants who refuse to make corrections, the brand can take legal measures to protect their rights. You can report the infringement of the merchant to the relevant departments, or file a legal action to require the merchant to bear the corresponding legal responsibility.
In short, brands need to take measures to protect their rights and control prices according to their actual situation, so as to effectively protect their interests and brand image.