How to cooperate with brand prices, unauthorized sales, and online anti-counterfeiting?
Hello everyone, this is Xinyang.
In the wave of the digital age, the Douyin platform, with its unique content form and huge user base, has quickly become the new favorite of brands to promote their products. However, with the development of the Douyin platform, the confusion of product ** and the problem of low-price competition have gradually surfaced. Recently, many brands have approached me to inquire about what methods Douyin can use to control prices. This not only affects the interests of the brand, but also disrupts the normal order of the market.
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1. Is it necessary to control the price of Douyin platform products?
1. Maintain brand image and interests: Low-price competition on the Douyin platform is often accompanied by problems such as uneven product quality and inadequate after-sales service, which not only damages the brand image, but also affects consumers' trust in the brand. Through price control, the brand can ensure the stability of the product on the platform and maintain the brand image and interests.
2. Protection of consumer rights and interests: low-priced products are often accompanied by certain risks, such as product quality problems, lack of after-sales service, etc. This not only harms the interests of consumers, but also affects consumers' trust in the platform. By controlling prices, we can reduce the appearance of low-priced products and protect the rights and interests of consumers.
3. Promote the healthy development of the market: As an emerging e-commerce platform, the healthy development of the Douyin platform has a far-reaching impact on the entire e-commerce industry. Through price control, we can regulate the market order, prevent the occurrence of malicious competition and infringements, and promote the healthy development of the market.
2. How long does it take for the Douyin platform to complain about low prices to take effect?
1. Detail and sufficiency of evidence of the complaint: Detailed evidence and description of infringement need to be provided when complaining, including the infringement link, the infringing content, the infringement time, etc. If the complaint is detailed and substantiated, the platform is usually able to accept and process the complaint more quickly.
2. The speed of review and processing of the platform: The speed of handling complaints on the Douyin platform varies depending on the specific situation. Processing times may be extended during peak periods or when resources are tight. Therefore, complainants need to be patient and keep an eye on the status of their complaints.
3. What are the skills for efficient control of low prices on the Douyin platform?
1. Establish a strict supervision system: The brand should set up a special supervision department to monitor the products on the Douyin platform in real time. Once low-price sales are discovered, immediate measures should be taken to intervene to ensure the stability of the product.
2. Establish a cooperation mechanism with the platform: Brands can establish a cooperation mechanism with the Douyin platform to jointly crack down on low-price sales. Through the signing of cooperation agreements and the establishment of first-class protection mechanisms, the platform will strengthen the supervision and crackdown on low-price sales.
3. Strengthen dealer management and training: The brand should strengthen the management and training of dealers to ensure that dealers comply with the best policies. By formulating reasonable policies and providing market support, we will encourage dealers to maintain product stability.
4. Use technical means to monitor and crack down: Brands can use big data, artificial intelligence and other technical means to monitor and analyze sales behavior on the Douyin platform in real time, and take measures to crack down on low-price sales behavior immediately after it is discovered.
In short, the brand side needs to be based on itselfIn order to effectively safeguard their interests and brand image, they should take measures to control prices online.