With the rise of the Internet age, shopping patterns have changed dramatically in just a few years. The rise of e-commerce has made many enterprises. On the road to the development of e-commerce, it is also inseparable from the support of e-commerce operations. How to capture the customer's desire to buy and how to drive business growth are also inseparable from marketing, especially holiday marketing.
In the era of the real economy, every festival, the shopping mall will plan in advance, from the layout of the venue to the best discounts. As soon as customers walk into the mall, they can feel a strong festival atmosphere, and under the blessing of such an atmosphere and specific discounts, customers naturally have enough desire to consume, and the turnover of supermarkets in the festival has skyrocketed.
Nowadays, in the e-commerce economy, it is impossible for customers to feel the festive atmosphere from the actual decoration, and at this time, it is necessary to achieve a substantial increase in turnover through the festival like a supermarket. As an e-commerce agent operation, what is needed at this time is to grasp the core essence of the festival and create new highlights.
As an e-commerce agency operation, the planning made needs to have depth and highlights floating on the surface. Take the upcoming Women's Day as an example, as a festival that belongs exclusively to women, at this time, we need to grasp the core of this festival - to praise and praise the greatness of women. In today's society, women are becoming more and more independent and open-minded, and our business ideas cannot be based on "appearance". The recently popular Chongqing Longhu Heavenly Street, its copywriting has been approved by the majority of women. It is because the copywriting captures the essence and returns the "Goddess Day" and other items on the market to "Women's Day". Don't stigmatize women and shift from a male to a female perspective. The main consumer object of this festival is women, and it is natural to use a female perspective to complete the festival planning and publicity. When brands respect consumers, consumers will naturally be willing to support the brand. Acting on behalf of the brand needs to help build trust between consumers and brands, and marketing is crucial here, and no step can be wrong. Grasping the essence of the festival and respecting the essence of consumption completes the first step of driving business growth through festival marketing.
As a festival, it is given a specific meaning in itself, and people do not need to explain and supervise the festival in the same way. It's the atmosphere that customers can really feel through the festival, which requires innovation, that is, highlights. Previously, JD.com launched a micro-movie "One Day" on Mother's Day, looking at a mother's life from the perspective of her son. This micro-film makes people really feel the true meaning of Mother's Day, but it is not didactic, and let the feelings flow. The festive atmosphere has come up, and the customer's purchase intention has also followed. The festival is fixed, but the highlights need to be shaped by themselves. As an e-commerce operation, in the era of fast life on the Internet, it is essential to make customers' eyes stop and look at your products.
The perfect combination of essence and highlights is the perfect solution to achieve holiday marketing to drive business growth. The hotspots change every year, but the festival is there every year. However, the essence of holiday marketing is still the respect of merchants for customers, so that customers can feel sincerity, and they must really understand what customers need. The festival is a "beginning", a business can show customers how much it values customers. A business that is willing to respect customers and is willing to understand their needs through the customer's perspective is a good business in the eyes of customers. But all these efforts also need to be seen by customers, that is, holiday marketing needs highlights. From the moment e-commerce appears in the public eye, it means that merchants need to work hard to make customers feel sincere, and customers need to see the sincerity of merchants and choose e-commerce channels to consume.
Festival marketing is never simply about selling products related to this festival on this festival, but more about grasping the essence of the festival and shaping the highlights of the festival. The economic growth that holiday marketing wants to drive is not a temporary economic growth, but a long-term business relationship after establishing the trust between merchants and customers.