As a newcomer, the most important thing to do foreign trade is to find suitable foreign customers. So, how do newcomers find foreign customers in foreign trade? Here are 7 proven strategies to help newcomers efficiently develop international customers.
1.Leverage B2B platforms to find potential customers.
For newcomers, using an internationally renowned B2B platform is the preferred way to find foreign customers. Through platforms such as Alibaba, Global Sources, and TradeKey, you can reach a large number of foreign buyers. Newcomers should take the time to optimize the company's product introduction page, improve product rankings, and increase the chances of inquiry. At the same time, you can proactively search and contact potential buyers in your target market to recommend suitable products for each other.
2.Participate in international professional exhibitions.
Participating in foreign professional exhibitions is a direct way to find foreign customers. At the exhibition, there were not only peers, but also many international buyers to look for the best businessmen. Newcomers need to make adequate preparations in advance, such as printing product manuals, preparing business cards, designing booths, etc. During the exhibition, take the initiative to communicate with customers, collect business cards, and follow up in time after the exhibition, so as to convert the opportunities at the exhibition into orders.
3.Social** Build international connections.
Using LinkedIn, Twitter, Facebook and other social networks to expand contacts is a new way for newcomers to find customers in foreign trade. It is recommended to first pay attention to the KOLs in the target industry, analyze their fan portraits, and find potential target customers. Then engage customers by sharing valuable content and proactively engage with them to build relationships. When the relationship is mature, we can introduce the right product and turn it into a business opportunity.
4.Google promotion covers the target market.
By using Google Ads to run ads for search, banners, shopping, etc., you can get your products in front of potential customers in your target country. People need to study the needs and search habits of the target market, optimize the keywords and copywriting of the advertisement, and improve the click-through rate and conversion rate of the advertisement. At the same time, it is necessary to set a reasonable advertising budget, track and analyze the advertising effect, and continuously optimize the promotion strategy.
5.EDM Marketing nurtures customer relationships.
Sending EDM marketing emails to target customers is an efficient and low-cost way to find customers. Through email, newcomers can regularly deliver product information, discounts, etc. to customers to maintain customer relationships. Before sending, you need to do a good job of email design and content planning, and put the most attractive content at the beginning of the email to improve the open rate. After sending, it is necessary to track data, analyze customer response, and continuously optimize email marketing strategies based on performance.
6.Cross-border e-commerce to develop retail customers.
Reaching overseas retail customers with the help of cross-border e-commerce platforms such as Amazon, eBay, and Wish is a shortcut for newcomers to foreign trade to quickly accumulate transaction experience, capital and customer resources. Starting from a small batch, newcomers can gradually explore operational skills such as product selection, logistics, and after-sales. Quickly accumulate sales and praise through advertising, marketing and other means, and open up popularity. When you have accumulated a stable number of retail customers, you can try to wholesale to them and develop B2B business.
7.SEO optimization improves rankings.
Search engine optimization (SEO) is an effective way to improve the ranking of foreign trade and attract foreign customers. Newcomers need to deeply analyze the search habits of buyers in the target country, optimize the title, description, and page content around relevant keywords, and improve the weight. In addition, it is necessary to take the initiative to publish high-quality articles and press releases, increase external links, and continuously improve the search ranking of ** to attract more foreign buyers to inquire.
In short, if newcomers want to find suitable foreign customers in foreign trade, they need to take a multi-pronged approach and use various online and offline channels to take the initiative. From B2B platforms to social networking, from attending exhibitions to SEO optimization, every method is worth practicing for a long time. As long as we persistently open up the market and serve every customer with a sincere attitude, the newcomers will be able to create a world on the road of foreign trade.