IT Home reported on March 6 that according to the Snow Leopard Finance Agency, Bilibili (Station B) issued an internal email on March 4, announcing the establishment of a new first-level department, the self-developed game publishing department, which is responsible for Chen Tongpeng (nickname: Brother Ermonkey) and reports directly to the company's CEO Chen Rui. The aim is to support the company's in-house game development team, promote the 'R&D and operation' organizational approach, and promote the development of the game development business
Chen Tongpeng has rich experience in the operation and distribution of two-dimensional games, and has worked for Tencent and miHoYo, successively serving as the head of the national server product operation of "Honkai Impact 3", the head of the global product operation of "Genshin Impact", and the publishing and producer of Tencent's international business brand Level Infinite, responsible for the double-end global distribution of "Tower of Fantasy".
IT Home noticed that in recent years, Station B has been increasing its self-developed game business, but it has not yet handed over a satisfactory answer. In 2022, Chen Rui will personally take charge of the game business, and carry out a round of organizational structure adjustments, renaming the "Game Publishing Division" to the "Game Distribution Center", undertaking the company's self-developed and first-class game publishing work, and Chen Rui will also serve as the general manager.
In the more than a year since Chen Rui took over the game business, Station B has launched a number of two-dimensional self-developed games, but the performance is mediocre. According to the financial report data, in the third quarter of 2023, the proportion of game revenue of station B will be 171%, year-on-year, dragged down the company's overall performance.
Chen Rui said at the 2023 Q3 financial report** that the current game market has entered the stage of standard stock competition, and new products can only have a chance to win from the competition if they do their best or make obvious differentiation. Bilibili has cut some projects that do not meet market requirements and cannot make money, and will focus its resources on more competitive projects in the future.
Chen Tongpeng's joining may inject new vitality into the development and distribution of the two-dimensional game of station B. She has led the operation and distribution of a number of two-dimensional games, which is more in line with the direction of Bilibili's self-research and key investment.