Entrepreneurs' hometown feelings and social responsibility: Liu Qiangdong's touching story.
1.Background to the event.
Entrepreneur Liu Qiangdong bought a large number of goods in his personal capacity and sent them to his hometown Guangming Village in the "I Send New Year's Goods" activity held on the Jingdong platform, which attracted widespread attention. This campaign aims to allow users to support their hometown by purchasing goods and bring warmth and welfare to their hometown.
2.The process of the activity.
After the event began, a user named "Dongge" quickly placed an order to buy more than 2,600 products and became the number one brother. This "Dong Ge" is actually Liu Qiangdong, the founder of JD.com. Jingdong's express delivery vehicle quickly delivered the New Year's goods to Guangming Village. This delivery not only attracted the attention of the villagers, but also attracted the attention of reporters. Everyone is full of curiosity about the New Year's goods in the express car, and the mystery is finally revealed. Each villager received a gift box of down jackets and nuts carefully selected by Liu Qiangdong, which was very delightful. In the face of reporters, the villagers praised Liu Qiangdong, believing that he was the most promising and grateful child in the village.
3.Liu Qiangdong's hometown feelings.
Liu Qiangdong was born in a rural family, his parents have been working outside for many years, and he and his grandmother depend on each other. He knew that only through study could he change his fate, so he studied hard, achieved excellent results, and was admitted to Chinese People's University. However, his family's poverty left him unable to afford to go to college. The villagers donated money to him, even if it was only one yuan, which was their support and trust in him. This kind of selfless support made Liu Qiangdong determined to return to his hometown.
4.Frustration and growth in the entrepreneurial journey.
Liu Qiangdong worked hard to earn tuition during college, and tried to start a business after graduation, but the first time he ran a small restaurant ended in failure. He realized from his failures that character and education cannot be equated, and began to re-examine his values. He didn't give up, started anew, and eventually founded JD.com.
5.Liu Qiangdong's feedback action.
Since 2014, Liu Qiangdong has begun to give back to his hometown, bringing New Year's goods home every year to bring New Year's blessings to the villagers. In addition to material feedback, he also established a poverty alleviation association, invested in the construction of schools and nursing homes, and provided better living conditions and employment opportunities for the people in his hometown. He pays attention to the villagers' education, pension and other issues, hoping to help them improve their lives and realize their dreams.
6.Evaluation of Liu Qiangdong's actions.
Liu Qiangdong's actions are not only social welfare acts in the commercial background, but also his sincere feedback to his hometown and his commitment to social responsibility. His story inspires more people to pay attention to social issues and contribute to social progress. His actions not only led to the development of his hometown, but also affected a wider range of society, showing the sense of responsibility and responsibility that an entrepreneur should have.
7.Epilogue.
Liu Qiangdong's story tells us that even in the business world, we can't forget our original intention and where we come from. He used his actions to interpret the feelings of his hometown and social responsibility, and set an example for us. I hope that his story can inspire more people to pay attention to social issues and contribute to the progress of society.
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