Recently, a news about Tesla's application for the trademark "Tesla Cyber" has attracted widespread attention in the industry. This move means that Tesla has the potential to lead the way in EV innovation by introducing a new style of electric vehicle with off-road capabilities. However, how is Tesla's sales performing worldwide?
Prior to this, Tesla had filed a trademark application for "Cybertruck" in May 2021 and was approved eight months later. Since then, this logo has been closely associated with Tesla's image of high-end high-performance electric pickup trucks. The attempt to apply for the "Tesla Cyber" trademark again is widely regarded by the industry as a signal that Tesla will once again expand new business and meet the needs of more consumers.
It is worth mentioning that in February this year, Tesla's most ** "cyber off-road wagon" has been displayed in 11 cities in Greater China, including Shanghai and Guangzhou. In North America, deliveries of the highly anticipated model began in November last year and has been well received by consumers.
According to public data, in the first half of this year, Tesla's sales in the U.S. market grew steadily to 85,900 vehicles, an increase of as much as 86% over the same period last year. Among them, Tesla's SUV model Model Y accounted for more than half of the sales, showing strong competitiveness compared with the traditional sedan market. In addition, in response to the demand of the more luxury market on the market side, Tesla is actively promoting the transformation and upgrading of its product line, in order to increase the average selling price of its models. Therefore, it is foreseeable that the proportion of high-quality models will continue to increase in the coming period.
It is worth noting that despite the uncertainty caused by the pandemic, Tesla's share of the global electric vehicle market remains at the leading level. According to relevant reports, as of the second quarter of this year, Tesla's share of the U.S. electric vehicle market was as high as 46%, far exceeding industry peers such as General Motors and Nissan Motors. Due to its advantages in technology research and development, design and manufacturing, Tesla Motors has always been at the forefront of the industry.
In addition, according to Tesla's official announcement, in order to further enhance its leadership and competitiveness in the global market, the company expects to increase the production capacity of its main production facility in Fremont, California, from the current 300,000 vehicles per year to 500,000 vehicles per year by the end of this year. This move will undoubtedly help reduce the pressure on the ** chain and provide support for Tesla's future development.