Long An "That Culture" Characteristic Tourism and Leisure Town ProjectWith its unique cultural connotation, favorable investment environment, broad market space and good economic and social benefits, it has demonstrated a high feasibility. The project will not only effectively fill the gap in the field of characteristic tourism and leisure towns in Long An County and even the whole region, but also effectively promote the transformation and upgrading of the local economy, help the integrated development of big health and cultural tourism and sports industries, and finally realize the harmony and unity of economic, social and ecological benefits.
First, the basic situation of the project and the progress of construction
The Longan "That Culture" characteristic tourism and leisure town project is located in Nanxu Town, Longan County, Nanning City, only 1 km away from the county seat. With a total investment of up to 2 billion yuan, the project aims to tap the world's rice culture and unique "that culture" resources in Longan County, and to show the style of Zhuangxiang and promote the development of local cultural tourism industry through the construction of a large health, cultural tourism and sports characteristic tourism town covering an area of about 600 acres. The project is divided into three phases, one of which has made significant progress in the first phase of the Long Ana City project, which is constructed by Guangxi Mingyu Real Estate with an investment of 700 million yuan, covering an area of about 108 acres and a completed area of 23514983, including all kinds of commercial, accommodation, catering and entertainment facilities, has more than 100 merchants settled in, of which more than 90 have been opened, the brand covers Nanning Department Store, Dadi Cinema Line and other well-known enterprises. The main building of the Nacheng Tianjie project is crossing Longnan Avenue and becoming a comprehensive commercial body integrating shopping, entertainment and leisure. The second phase of Guangxi's first auto camping park project has completed land acquisition and is about to enter the construction stage, and the third phase of the project is also in the process of planning site selection and land acquisition.
2. Urban investment promotion policies and industrial resource advantages
As an investment destination, Longan County has provided strong support for key projects such as this project under the framework of the western development policy, not only enjoying the relevant tourism support policies of Guangxi and Nanning City, but also adopting the flexible policy of "one thing and one discussion" for the projects listed as the key development of Longan County. The geographical location is superior, close to the Yunnan-Guizhou high-speed railway Long'an East Station, and the convenient transportation conditions are conducive to attracting tourists from all over the country. In addition, Long An sits on the banks of the Youjiang River, has a pleasant climate in all seasons, and is surrounded by rich tourism resources such as Bangshan Wen Pagoda, Sports and Culture Park, and Lili Valley Ecological Park, all of which bring potential tourists and profound cultural heritage to the project.
Third, the market situation and industry development prospects
At present, there is still a blank format of characteristic tourism and leisure towns in Long An County, with only 3 tourism enterprises and only 2 in normal operation, indicating that this field has great market demand and development potential. With the improvement of residents' living standards and the upgrading of tourism consumption concepts, the big health and cultural tourism and sports industries have shown a strong momentum of development, especially the characteristic tourism town model integrating regional culture, ecological leisure and health industry has been favored. After the completion of the project, it is expected to receive 200,000 person-times per year, with considerable direct economic benefits, and at the same time, it can effectively drive employment, promote farmers' income, and the social benefits are also very obvious.
Fourth, the city's economy and related resources
Longan County is located in Nanning, the capital of Guangxi Zhuang Autonomous Region, and its economic development level is improving year by year, and it has a large space for development. In recent years, the county has actively responded to the national strategy of developing the western region, and vigorously promoted the development of tourism economy and cultural industry with the help of its rich natural resources and strong historical and cultural heritage.
At the economic level, Longan County relies on modern agriculture and processing of special agricultural products, as well as the gradual rise of the tourism service industry, and the industrial structure is increasingly optimized. With the implementation of the project, it will further stimulate local consumption, increase fiscal revenue, drive employment and farmers' income, and have a significant boosting effect on the county economy.
In terms of resource conditions, Longan County has world-class rice culture relics, sits on the beautiful scenery of the Youjiang River, and is adjacent to the Longan East Station of Yunnan-Guizhou High-speed Railway, with convenient transportation and obvious location advantages. There are also many historical and cultural sites and ecological attractions in the surrounding area, such as Bangshan Wen Pagoda, Sports and Culture Park, Grain Valley Ecological Park, Baihe Garden Cliff Carvings, Yanjiang Ancient Town, etc., which provide rich tourism resource support and diversified tourism product portfolio possibilities for characteristic tourism and leisure town projects.
In short, the steady economic development of Long An County, the unique resource endowment, coupled with the strong support and the high-quality planning and design of the project itself, make the Long An "That Culture" characteristic tourism and leisure town project show high development potential in terms of economic feasibility, resource utilization efficiency and market prospects.
5. Investment in fixed assets and personnel
The construction of the project involves a wide range of fixed asset investment, covering infrastructure construction, the construction of various commercial and tourism supporting facilities, and the transformation of the ecological environment, including but not limited to special food streets, shopping plazas, leisure and resort hotels, health facilities, ethnic cultural performance centers, ethnic characteristic houses and car camping parks, etc., with a total investment budget of 2 billion yuan. The project requires 200 laborers and a salary of about 3,500-4,000 yuan. The number of indirect employment is about 1,000 people, which has led to an increase in the per capita income of local economic farmers by about 2,000 yuan.
Sixth, the construction content of the project
Focusing on the goal of building a tourism and leisure town with Zhuangxiang characteristics, the construction content of the project specifically covers a variety of functional zones, such as a food street that reflects Zhuangxiang culture, a high-quality leisure resort hotel, an interactive and experiential ethnic customs performance center, a car camping park close to nature, and a 130,000 Sightseeing lakes and lakeside jogging tracks and other diversified facilities. The total planned land area of the project is about 600 acres, and the construction content specifically includes:
1.Characteristic blocks and commercial facilities: build a food street with Zhuangxiang characteristics, introduce local and local specialties, and create a strong regional food culture atmosphere; The shopping mall gathers a variety of retail and handicraft shops to meet the shopping needs of tourists; Large leisure resorts offer comfortable accommodations for long-term stays.
2.Leisure and entertainment facilities: Set up a leisure and entertainment center, equipped with fitness, swimming, spa, yoga hall and other health facilities, and plan to have cinemas, KTV, video games and other modern entertainment facilities.
3.Ethnic culture display and performance: build a Zhuangxiang ethnic customs performance center, regularly hold all kinds of traditional songs and dances, drama performances and folk culture festivals, and enhance tourists' sense of cultural experience.
4.Characteristic Residential and Accommodation Experience: The construction of Zhuangxiang bamboo buildings, ethnic minority villages, and farmhouse catering and homestays allows tourists to deeply experience the original Zhuang people's living customs and feel the local cultural customs.
5.Outdoor activities and leisure space: build the first car camping park in Guangxi, configure a barbecue camping area, and 130,000 Facilities such as sightseeing lakes and lakeside jogging tracks are available for outdoor adventures, leisure strolls, and parent-child amusement.
6.Infrastructure and supporting services: Improve infrastructure such as public toilets, tourist service centers, parking lots, and guide sign systems, and introduce public service institutions such as postal, telecommunications, and mobile, as well as well-known brand merchants to settle in, providing one-stop convenient services.
7. Construction management and risk avoidance
In the process of construction management, the project team will pay close attention to the characteristics of the big health and cultural tourism and sports industries, strengthen the quality supervision of the project, strictly follow the environmental protection standards, reasonably allocate funds, and ensure the progress of the construction period. In view of possible risks, such as market changes, environmental impacts, operation management, etc., formulate corresponding risk response strategies and plans, and minimize risks through diversified marketing strategies, continuously optimized operation and management models, and strict environmental protection measures.
8. Project feasibility assessment
From a technical point of view, the project design fully considers the needs of modern tourism consumption and local cultural heritage, and the design concept is advanced and the technical scheme is feasible. From an economic point of view, the project is expected to be lucrative, with a high internal rate of return and is expected to be invested within 10 years**. In terms of ecological environment, the project emphasizes green and sustainable development, and strives to combine protection and utilization to minimize the impact on the ecological environment.