The fourth quarter of 2023 increased by 1304%nweon 2024-03-06IDC recently released a report saying that the global AR VR headset market increased by 130 year-on-year in the fourth quarter of 2023 as macroeconomic pressures eased and new products were launched4%。
"Meta's market share has been steadily climbing after being stolen by PICO and later Sony a few quarters ago, thanks to its continued subsidies for hardware and the launch of the Quest 3," said Jitesh Ubrani, research manager at IDC. While Apple's entry and the launch of new devices from other manufacturers in this space will certainly put pressure on Meta, Meta's lead may not be challenged this year as the company has adopted a low-price, high-volume strategy. ”
For the whole of 2023, shipments of AR VR headsets are down 235%, while in the first half of the year, macroeconomic uncertainty put downward pressure on demand, with most companies relying on older products that had been on the market for at least a year, resulting in double-digit declines. As key regions begin to see economic recovery, new products are introduced, and the market begins**.
Ramon T. of IDC"The way 2023 started and ended in 2022 is much the same: a series of significant year-over-year declines," llamas noted. Other markets are no exception, and AR VR is not alone. However, it does allow companies across the ecosystem to further hone their experience in mixed reality, AI, and display technologies and prepare for a better 2024. ”
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