The new year of 2024 has just begun!
The real estate market is doing very badly, and many places** have adopted extreme policies.
Despite lower mortgage interest rates, lower down payments, and direct cash payments in some areas, the performance of the property market remains worrying.
All of this is a sign of thisThe era of real estate is over, and it is irreversible
As the saying goes: standing on the tuyere, pigs can fly.
So which industries will be more promising in the future?
Can it replace real estate?
China has entered a dual-carbon society, and China's strategic goal is to achieve carbon peak in 2030 and carbon neutrality in 2060.
Therefore, the new energy industry is the trend of future development, and there are currently two new energy fields that can be understood: new energy vehicles and wind power.
OneNew energy vehiclesIt is a new type of vehicle with advanced technology and structure by taking the traditional automobile fuel as the power source and integrating the power control and technical drive of the car.
New energy vehicles include pure electric vehicles, extended-range electric vehicles, hybrid electric vehicles, fuel cell electric vehicles, hydrogen engine electric vehicles, etc.
New energy vehicles are the future of the entire automotive industry, starting from 2020, Tesla in the United States, new forces in China, NIO, Ideal, Xiaopeng, these are the hottest topics in the a** field.
China's NEV sales in 2023 reached 6.9 million units, up 96% year-on-year, and China's growth exceeded previous expectations.
According to **, global NEV sales will reach 14.1 million units by 2024, up 29% from the same period last year, and China's sales guidance is 8.8 million units, up 28% from the same period last year.
IIWind powerDue to the delay of the epidemic, the installation speed of Landwind has not reached as fast as expected, and the performance of the entire industrial chain has been under great pressure.
According to the unified budget, domestic offshore wind power projects of more than 10 GW will be completed in 2024, and the installed capacity demand in the short term is lower than expected, which may lay a better foundation for demand recovery next year.
According to our incomplete statistics, by 2024, the installed capacity of offshore wind power generation under construction in China will reach 18 GW, and the number of projects under construction and the certainty of continuous growth are high.
Therefore, the investment strategy for wind power in 2024 is:: The wind is coming, and the wind is coming!
Our country has entered an aging society.
The elderly population is growing and the potential for consumption is huge. China has the world's largest elderly population and is in the process of rapid aging.
Relevant information shows thatBy the end of 2023, China's population aged 60 and above will reach 296.97 million, accounting for 21 of the total population1%, the number of people over 65 years old was 216.76 million, accounting for 15 of the total population4%。
In the context of accelerated aging, the number of elderly population in China.
Not only is the volume growing rapidly, but the consumption vitality generated is also increasing.
The China Research Center on Aging predicts that in 2030, the aging industry will account for 1 5 percent of GDP, and in 2050, this proportion will rise to 1 3.
Especially with the "post-60s" and "post-70s" entering an aging society, their increasingly strong purchasing power provides new opportunities for the development of the "silver economy".
"New old man" brings new requirements to the industry and creates new opportunities for the industry. “
The main characteristics of the "new old man"."Rich", "free".It provides a practical basis for the development of the "silver economy". Travel, online shopping, health, socializing, going to university for the elderly.
Nowadays, the elderly have begun to come into contact with more and more consumption scenarios, which also gives them opportunities for development.
"Silver economy" is an emerging industry with a wide range of industries and a long industrial chain, which covers all areas of the national economy, or ratherIt has become an integral part of the modern economic system。In a nutshell, the "silver economy" has both practical and long-term significance.
The short-term industry is a good outlet to make money from now to the next 5 years.
If you don't have a short layout, it is recommended to start short.
Background of the times, Many people may not know that Tencent has started to do short ** before Douyin, but it has not been successful, because their short ** was not born very well.
When Tencent's short ** was first launched, it was still in a very expensive period, and the tariff was very high, and many people did not realize this and felt that it was too wasteful to spend money on the short **.
But with the launch of Douyin, the network began to decline, and everyone began to try short.
Advertising channels are limitedBefore the short-term fire, the paid channels were bidding, advertorials, information flow, etc., which have not been iterated in the past ten years.
Therefore, people are a little numb to the existing advertising channels, and now a short ** suddenly pops up, which makes people feel novel, so they have to advertise to see if there is any effect.
Short** low threshold, before many people promoted themselves through words and **.
But now, they only need a mobile phone, they can shoot on it, and some don't even need to edit, to get more traffic, which is why their threshold is so low.
Short ** tuyereAccording to official data, the number of active people on Douyin has reached hundreds of millions every day, and when they are all concentrated on this app, there is naturally the possibility of making money, such as training, knowledge payment, courses, and e-commerce with goods, almost all of which are carried out on Douyin.
In the three years since the outbreak of the epidemic, it has not only had a great impact on people's lives, but more importantly, the health concept of Chinese has changed from "cure".Shifted to "health" and "health".
And great health, exactly"Prevention-** health care".The embodiment of the model in the industry.
The domestic health industry has entered an explosive period, which can be seen from the following data:
Sub-health is spreading among young and middle-aged people。In the next 10 years, all kinds of chronic diseases will spread rapidly in every family and show explosive growth.
2. By 2030, China's elderly population will reach 480 million, accounting for 15% of the total population5%。With the increase in population,There is also a growing need, concern and urgency for healthThis is also one of the important factors for the rapid development of the health industry.
3. WHO data show thatThe per capita health care expenditure of Chinese is about 11,000 yuan, which is far from the per capita health expenditure in the world, only one in five.
4. Some studies have pointed out that China's big health industry will reach 17 by 20254 trillion; By 2030, it is expected to reach 291 trillion yuan. The 20th National Congress of the Communist Party of China proposed to build a "Healthy China" by 2035and raised the cause of health to an unprecedented height.
Judging from the above points, the development prospects of China's big health industry are very good, and it is expected to become a blue ocean in the next ten to twenty years.
The real estate dividend period has passed, which means that the industry has to be reshuffled. As people in the new era, we must not look forward to the past, but face the future and seize the opportunity. Find the right time to keep up with the pace of the times and take a long-term view, so that you can have more "money".