This year is destined to be an extraordinary year for the automotive industry, and these five things at the beginning of the year let us see that the automotive industry has entered the knockout round.
On February 19, the BYD Qin PLUS DM-i Glory Edition was launched, the basic model **7980,000, a decrease of 20,000 yuan compared with the original champion version, opening the prelude to the New Year's car war.
On February 23, the Dolphin Glory Edition was launched, with a basic model of 9980,000 yuan, down 1 from the old model70 thousand.
On February 28, BYD Han and Tang Glory versions were listed, down 20,000 yuan and 30,000 yuan respectively from the old models.
On February 28, the Seal DM-i Glory Edition was launched, 14980,000, down 1 from the old model70 thousand.
On February 29, Song Plus Glory Edition was launched, 12Starting from 980,000 yuan, it is 30,000 yuan lower than the old model.
On March 4, the Yuan Plus Glory Edition was listed, 11980,000, down 1 from the old model60 thousand.
That is to say, in half a month, BYD plans to reduce the price of various models of Dynasty and Ocean**, and the price adjustment range is 1Between 60,000-30,000.
After BYD's price cut, the brands have also followed up one after another, incomplete statistics, there are more than 10 brands such as Wuling, Changan, Chery, Geely, Nezha, Aion, Hyundai Motor, Nissan, Volkswagen, etc., with a price reduction of 0Between 60,000-50,000.
Gaohe Auto began its first layoff in October last year, causing market concerns. In January this year, some ** merchants stopped supplying to Gaohe Automobile because they could not receive the payment.
On February 18, Gaohe announced that it would suspend work and production for 6 months from now on, and pay different salaries according to different periods, with the minimum local minimum wage standard being paid.
The shutdown of Gaohe indicates that it is about to withdraw from the new energy vehicle track.
On February 20, Apple's chief operating officer announced at an internal meeting that Apple would cancel its electric vehicle program.
So far, the Apple Car project, which has been carried out for more than ten years and has begun to take shape, has come to an end, and nearly 2,000 employees involved in the project have changed jobs or left.
Tesla CEO Elon Musk expressed his understanding for Apple's abandonment of building cars. Xiaomi's Lei Jun said that he was "very shocked", knowing that Xiaomi has invested heavily and has just produced a car sample, but he didn't expect Apple to say that he would not play.
At the annual general meeting, the CEO of Mercedes-Benz announced that the company will no longer adhere to the goal of "achieving full sales of electric vehicles in major markets by 2030", and also said that Mercedes-Benz plans to improve the internal combustion engine technology in the next 10 years to enhance the competitiveness of the technology.
As a result, Mercedes-Benz has shifted its electrification trend to gasoline.
On February 25, BYD's high-end brand Yangwang launched its second model, Yangwang U9, with a price of up to 1.68 million yuan, which is the ceiling of existing domestic cars.
Yangwang U9 is equipped with Yi Sifang U-shaped motor, with a maximum speed of 309 per hour19km, 000km/h acceleration time 236 seconds with an unlimited number of bounces. It is equipped with the Yunnan-X intelligent body control system, which has unique functions such as "jumping on the spot" and dancing the body with the beat.
BYD dilutes the cost with the advantage of scale, and starts the first war with the dynasty and the ocean, and at the same time, with the support of technology, the high-end brand looks up to another track to achieve high premiums. Such a combination is a unique trick in the industry.
Brands that do not have sufficient technology accumulation and stock customers are gradually declining, and the shutdown of Gaohe is a manifestation of this type. In addition, companies like Apple and Mercedes-Benz were also frightened by domestic brands in the new energy track, and after calculating the cost of benefits, they felt that it was better to give up.
In summary, these five major events in the automotive industry at the beginning of this year indicate the beginning of the industry reshuffle and accelerate into the knockout round. From hundreds of new energy vehicle companies in the past, there are still dozens left, and there will be less than 5 in the end.