All categories of products are the trend of e-commerce development, and they are also one of the important factors for consumers to choose shopping.
The Elephant Empowerment Chain under the Empowerment Group was officially launched!
With the continuous improvement of people's consumption level, the pursuit of quality life is also increasing. For consumers, they are no longer satisfied with a simple material life, but pay more attention to the spiritual level, so more and more consumers begin to pursue a higher level of spiritual needs.
As an e-commerce industry, if you want to gain a firm foothold in the fierce market competition, you must adapt to the development of the times and constantly enrich your product categories, so as to meet the diversified and multi-level consumption needs of consumers.
At present, the scale of China's e-commerce market has exceeded 10 trillion yuan, and it is expected to reach 16 trillion yuan by 20. Among them, the scale of the online retail market has accounted for 28 percent of the retail sales of consumer goods in the whole society5%, it is expected that the online retail market will continue to maintain a stable development trend in the next few years.
Therefore, in order to better meet the market demand, major e-commerce platforms are actively expanding new businesses to increase their own traffic and user stickiness. For example, the launch of Jingxi, the launch of the version, the launch of Duoduo to buy food. In addition, major platforms are also actively deploying in the field of fresh food, and have launched their own fresh channels or to compete for this huge market share.
However, although all major platforms have increased the layout of the fresh market, at present, there are still many pain points in the entire fresh e-commerce industry, such as: slow logistics and distribution, opaque, difficult quality, etc. Therefore, in order to solve these problems, many enterprises are exploring new models to achieve the integration of online and offline, so as to improve efficiency and improve the sense of experience.
Recently, Xiaohongshu, a domestic social e-commerce platform, announced that it will create a new full-category integrated ** chain to provide merchants with one-stop services, help merchants quickly complete the closed loop from product selection, production to delivery, reduce the cost of merchants, improve operational capabilities, so that merchants can easily cope with the impact of the epidemic, and at the same time, it can also allow consumers to get more products and services.
It is understood that the full-category integrated ** chain launched by Xiaohongshu this time is jointly created by Xiaohongshu and a number of merchants, including food and beverage, beauty and personal care, maternal and child toys, clothing, shoes and boots and other fields. The ** chain can not only provide traffic support for the top ** merchants in various fields, but also provide customized marketing solutions for merchants in various sub-sectors through big data analysis, helping small and medium-sized sellers grow.
In addition, since each vertical track has different characteristics and different positioning, this model can also match the corresponding sales channels for each product according to its characteristics to help it accurately reach the target group.