The current domestic mobile games seem to have fallen into a strange circle, and the planners always insist on adding many new ways to play that do not meet the expectations of players, which makes the player circle complain and collectively crusade against the "dog plan". There will be such a scolding war, and it is not difficult for people to guess that the current mobile game thinks that it is "high", and cuts players like leeks, and has never thought about "long-term operation".
In contrast, the mobile game "Fantasy Journey to the West" has gone through nine years and is still one of NetEase's leading games. And he chose a path of "win-win cooperation" with players, and has been with him to this day.
As a classic old IP of domestic games, the goal of "Fantasy Journey to the West" mobile game is very clear from beginning to end, that is, "long-term operation". And good games are built by players, not by the game makers themselves. Therefore, what the "Fantasy Journey to the West" mobile game wants most is the recognition of players, and as the wealthy NetEase "Royal Three", the "Fantasy Westward Journey" mobile game is a "dream plan" supported by large bonuses as soon as it is launched.
The so-called "Dream Plan" is an incentive plan created by the "Fantasy Journey to the West" mobile game for its potential content creators. The game pays money and traffic; Content creators provide creative content. Relying on a large number of UGC content on the short ** platform, the mobile game "Fantasy Journey to the West" has achieved a breakthrough in marketing, which is the most ideal "win-win".
For example, the content creators who participated in the "Dream Making Plan" in the last issue received a reward of up to 6,000 yuan, which is equivalent to a month's salary for workers. For creators, they may just share their game routines and game experiences, and they can be recognized by game officials and other players. This is also a physical and psychological comfort for the creators themselves, who would be unhappy about playing the games they love and making extra money?
For creators, the Dream Maker Program provides a path for them to grow quickly and achieve gains. It is likely that you are just an ordinary player of the "Fantasy Journey to the West" mobile game, but you can get the "old and new" teaching experience in the Dream Maker Program, and take the first step to become a content creator. In addition, the "Dream Making Plan" has opened a number of tracks, such as **, and set up monetization incentive policies with different thresholds. So no matter what kind of creator you are, you can find the most suitable track and earn your own small treasury. And high-quality content creators can also get official "customized support" and get more traffic support.
Under such relaxed and highly motivated conditions, it has further attracted the attention of more content creators. In addition to the players of the "Fantasy Journey to the West" mobile game, other Internet celebrities outside the circle also start from their own fields to create UGC content with the theme of fantasy. The mobile game "Fantasy Journey to the West" is in this situation, and it has achieved breakthrough communication step by step.
The addition of more vertical content creators has broadened the circle that the "Fantasy Journey to the West" mobile game can spread. More and more players from different circles are coming to the fantasy world, how does the "long-term operation" of the "Fantasy Journey to the West" mobile game unstable?
As mentioned earlier, to make a "good" game, you can't do without the player. The "Dream Project" not only allows the game to retain players, but also discovers more player demands to further improve the game content in so many UGC creative content. With such a game that knows how to cooperate with players, how can you not be popular if you want "Fantasy Journey to the West"?
**10,000 Fans Incentive Plan