The development of R&F Group closely follows the national strategy. From the original real estate developer, it has transformed into a better life operator, involved in commercial operations, cultural tourism, health care, industrial innovation and other fields. Adhering to the development strategy of "keeping up with the pulse of the city and building a better life", R&F has been committed to continuously realizing the innovative development of product ecology and capability ecology. In 2024, R&F Group has gone through 30 years of history, and has entered more than 145 cities and regions at home and abroad, with a total of more than 450 benchmark boutique projects, providing high-quality products and services to more than 2 million people. Looking back on the past and looking forward to the future, R&F Group has been deeply involved in the real estate field for many years without forgetting its original intention, persevering in the face of the impact of the times, and innovating and changing in the face of difficulties.
R&F Properties was born in Guangzhou in 1994, and in the face of the renovation of old factories and old city projects that many companies were reluctant to participate in at that time, "demolishing old factories and building new houses" turned the dilapidated old factories into high-end commercial and residential areas with beautiful environment and complete facilities, creating a promising future new city. In the early stage of R&F's development, R&F renovated more than 10 old factories such as steel mills, sulfuric acid plants, fan factories and boiler factories, and by the end of 2001, R&F had completed a number of large-scale renovation projects in Guangzhou with a total construction area of more than 2.5 million square meters. A series of magnificent "old city for new look" and livable communities have risen in the center of the city, witnessing R&F's great contribution to promoting Guangzhou's urbanization. Locals joked that "every chimney in Guangzhou has a credit to R&F."
In 2002, R&F entered Beijing and won the largest public bidding land project in China at that time - Beijing R&F City for 3.2 billion yuan, and built it into a high-quality community integrating residence, business, leisure, fitness, entertainment and shopping in Beijing's CBD business circle.
In 2005, R&F Properties was officially listed on the Main Board of the Hong Kong Stock Exchange (Stock Code: 2777) and broke the record by becoming the largest Chinese mainland private enterprise in the first trading day of H-share listing in Hong Kong. R&F Properties has led a new model of real estate development, and real estate enterprises have embarked on the road of large-scale operation and standardized governance.
A Zhujiang New Town, half of R&F is built", taking the CBD construction of Guangzhou Zhujiang New Town as an opportunity, R&F has fully entered the field of commercial real estate. More than 20 projects have been built in Zhujiang New Town, and at the same time, in Shanghai, Hangzhou and other urban core high-quality business districts, the introduction of international design teams to build urban complexes, forming a three-dimensional and huge "international R&F city value system", shaping a model of win-win and common prosperity between enterprises and headquarters cities.
By 2007, R&F Properties had fully entered Guangzhou, Beijing, Shanghai, Tianjin, Xi'an, Taiyuan, Chengdu, Chongqing and other core cities and regions, basically realizing the national strategic layout. Then, in 2013, R&F responded to the "going out" strategy to explore overseas markets, upgraded multinational real estate development enterprises, and opened the prelude to R&F's global layout.
Actively responding to the "14th Five-Year Plan" of the Party and the country, R&F has extended its experience in urban renewal to many regions across the country, and gradually regarded urban renewal as one of the strategic directions of the Group's development, closely connecting all business links of urban renewal, so that the business model can be effectively matched in terms of upper and lower cohesion and talent pool. In recent years, R&F has continued to make efforts in the transformation of old villages, and has successively launched large-scale urban village transformation practices such as Bicun and Maogang Village in Huangpu District and Chentian Village in Baiyun District. R&F's traditional advantages in the transformation of the "three old areas" will be fully utilized by the east wind of the "urban village transformation".
R&F is not limited to real estate developers, but also with the development of the times, with the development of the times, with the main vision of "a better life operator", all-round flowering, multi-field expansion, in order to provide customers with a comprehensive life experience and continuous innovation and progress. R&F innovates medical care, cultural tourism and other businesses, forming a comprehensive group with real estate development as its main business, and diversified development in the fields of hotel development, commercial operation, culture, sports and tourism, medical care and health care.
History will always favor those who forge ahead, looking back at R&F in the past 30 years, daring to be the first, whether it is strategy, products, services, social responsibility, brand precipitation, always following the pace of urban development, striving to create brilliance, real-time change, what kind of direction and prospects will the future development of R&F be?
We are all a part of the social ecological chain and a community of shared destiny that depends on each other, R&F is well aware of the truth, and puts forward a vision for the future on the occasion of the 30th anniversary, hoping that the business will be diversified and integrated, and the products will be upgraded according to customer needs, and the times and society will coexist and grow together.
With the national development strategy of new urbanization, relying on advantageous industrial resources and brand strength, and promoting the effective combination of urban construction and industrial development with the development model of industry-city integration, it will coexist with the city and industry; With the superior resources of real estate development, we will increase diversified development, focus on strengthening investment in comprehensive businesses such as medical care and cultural tourism, and build a comprehensive group with diversified development to meet the multi-faceted needs of the society and coexist with the society; Adhere to green buildings, green offices, energy conservation and environmental protection, and symbiosis with the environment; High-quality products and services to continue to create a better experience for customers are the core competitiveness of the company, and R&F will continue to upgrade its products and services to keep pace with the times.
Looking forward to the future, R&F will abide by the spirit of pragmatism, build brand power, competitiveness, exploration and symbiosis with heart, actively meet the needs of families and cities for residential upgrades, and build a better life.
R&F Group launched a four-fold thanksgiving giveback
In order to commemorate the 30 years of development and thank everyone for their 30 years of companionship, R&F Group has specially launched the annual feedback activity of "Standing at 30, Thanksgiving Together" National Joint Exhibition, and upgraded the four gifts of gratitude
Thanksgiving gifts for employees to buy houses;
Thanksgiving gift for the owner to buy a house;
Thanksgiving gifts for partners to buy houses;
National marketing reward and thanksgiving gift.
The event will be launched on the "R&F Life Home" Douyin account, search for "R&F Life Home", and enter the "Thirty Stands, Thanksgiving Together" activity area to unlock multiple discounts.
With the central bank's cut of the 5-year LPR in February 2024, the mortgage rate is close to the lowest point in history, with a one-time cut of 25 basis points, the largest single rate cut in history. For those who just need to buy a home, the decline in mortgage interest rates means that mortgage expenses are reduced. Now is the perfect time to buy a home, and with R&F's 30th Anniversary Thanksgiving Upgrade, the Year of the Dragon home purchase plan can be put on the agenda! The more you wait and see, the more confused you are, why not take advantage of the early purchase and peace of mind now, and take advantage of the policies and preferential policies to buy a house and get on the car!