Smart home
With the continuous regulation and control of China's real estate industry, housing speculation has become a long-term mechanism for the real estate industry. According to the monitoring data of Aowei Cloud Network (**c), there will be 1,564 new projects in China's real estate fine decoration market in 2023, a year-on-year decrease of 219%, the decline narrowed by 206 percentage points, the market size is 93390,000 sets, down 359%, the decline narrowed by 132 percentage points, the market has improved. Among them, there are 1,314 opening projects in the smart home overall (smart home system, smart switch, smart door lock) fine decoration market, with a market size of 11280,000 sets.
The "2023 China Real Estate Commodity Residential Fine Decoration Market Smart Home Annual Report" summarizes the smart home products in the fine decoration market with the following characteristics:
As the most popular smart home product, smart door locks have tended to become the standard parts of the fine decoration market, and the configuration rate has reached 82 this year9%。The configuration rate of smart home systems has increased for three consecutive years, and the allocation rate of the fine decoration market has increased from 9 in 20216% to 20 in 20235%, doubled. Smart switches have been replaced by smart home systems in part of the market due to their single function, resulting in a decrease in the configuration rate.
According to the monitoring data of Aowei Cloud Network (**c), the number of smart home system supporting projects in the fine decoration market will be 347 in 2023, an increase of 7 year-on-year4%；The supporting scale is 19090,000 sets, down 4 percent year-on-year2%；In 2023, the number of smart switch supporting projects in the fine decoration market will be 266, a year-on-year decrease of 231%；The supporting scale is 15970,000 sets, down 37 percent year-on-year7%；In 2023, the number of smart door lock supporting projects in the fine decoration market will be 1,274, a year-on-year decrease of 175%；The supporting scale is 77420,000 sets, a year-on-year decrease of 329%。
From the perspective of regional competition structure, in 2023, the East China market will be the main force in the smart home supporting facilities in the fine decoration market, among which the market share of new first-tier cities in smart home systems, smart switches, and smart door locks will be ., respectively3%；The supporting scale reached 6820,000 sets, 5960,000 sets, 33550,000 sets; The number of projects was 137, 111 and 606 respectively.
From the perspective of city level, in 2023, the new first-tier cities will have the highest demand for smart home facilities in the fine decoration market, among which the market share of the new first-tier cities in smart home systems, smart switches, and smart door locks will be7%；The supporting scale reached 10210,000 sets, 7940,000 sets, 31540,000 sets; The number of projects was 204, 148 and 556 respectively. In the major cities supporting smart home, Chengdu is particularly prominent, Chengdu ranks among the top three in all intelligent parts, and the prosperity of Chengdu's smart home market benefits from the strong support of the local industry chain and the continuous improvement of the local industrial chain.
From the analysis of the brand camp: the total market share of the top 10 smart home system brands in the fine decoration market in 2023 will be 605%, of which, Huawei ranks first, and brands such as Konke, Super Smart Home, Ruizhu Intelligence, and Haier rank in the forefront. Compared with last year, Huawei and Konke entered the top three brands. In 2023, the total market share of the top 10 brands in the fine decoration smart switch market will be 624%, of which TCL-Legrand ranks first, Huawei, Simon, Siemens, Kongke and other brands rank in the forefront, compared with last year, Huawei and Kongke enter the top five brands. In 2023, the total market share of the top 10 brands in the fine decoration smart door lock market will be 614%, of which Kaadis ranked first for two consecutive years, and brands such as Jianlang Hybes, Yale, Mingmen, and Philips ranked in the forefront, and compared with last year, Yale entered the top three brands. It can be seen that the smart home market is highly competitive, and the head players have changed greatly.
From the analysis of the developer camp, in 2023, among the smart home systems, smart door locks, and smart switches in the fine decoration market, the TOP30 developers will be the mainstay, and the market share will be1%。In 2023, among the developers of finely decorated smart home systems, the scale of CR Land and Poly Development will exceed 10,000 sets of supporting smart home systems, and the scale of hardcover new projects of CR Land's supporting smart home systems will reach 1740,000 units, and its allocation rate has increased from 17 in 20229% to 49 in 20230%, nearly half of the projects are equipped with smart home systems. Poly's development allocation ratio has increased from 209% to 255%。China Merchants Shekou ranked third, with an allocation rate of 128% to 250%。It can be seen that the configuration quality of the leading real estate enterprises in hardcover houses continues to improve.
According to Aowei Cloud Network (**c)** In 2024, the market is expected to be repaired smoothly with the support of strong policies, coupled with the favorable policy of comprehensive purchase restriction and liberalization, it is expected that the hardcover market size will reach 950,000 sets in 2024, and the scale of smart home systems, smart switches, and smart door locks will reach 23 in 202480,000 sets, 1620,000 sets, 8080,000 sets. With the increasing awareness of smart homes and the increasing demand for convenient, comfortable and safe home environments, the smart home market has a bright future.