Some people are "spurned" for selling classes, and some people become entrepreneurs by selling classes.
Recently, with the soaring popularity of AI, many people have made money by selling "AI courses", the hottest of which is the "Internet celebrity Li Yizhou's 199 yuan AI course" incident, as the incident fermented, it was found that users who were "cutting leeks" have crusaded, and Li Yizhou's account was blocked and discredited.
Source: miss-excelCompared with him, the female boss who sells courses abroad is diametrically opposed, not only gaining a lot of support, but also successfully turning selling courses into a career. 
Kat Norton, the protagonist of the class, is an American girl born in 1994, and her Excel course is so popular that she founded itPersonal Excel course brand - Miss Excel
Source: Miss-ExcelSpeaking of Miss Excel's entrepreneurial story, for Kat Norton is also thanks to her business administration degree in college, while studying for her MBA, Kat Norton focused on data analysis, and since then, she has really fallen in love with Excel, especially its financial modeling capabilities, which also laid the foundation for the launch of the Miss Excel brand.
Source: GooglePrior to starting her business, Kat Norton was a senior consultant at Protiviti, a global consulting firm, where she often used her Excel skills to conduct training seminars for her colleagues.
It is this love that her friends encourage her to share her Excel skills on TikTok, and maybe she can learn and help each other with more interested people. 
Source: Miss-Excel In this way, in 2020, Kat Norton, who was 26 years old at the time, posted a sharing about Excel after opening TikTok, which changed her fate.
Kat Norton didn't expect the first Excel share** to gain a large number of ** successes in just a few weeksGained nearly 100,000 followers
In this way, the 26-year-old girl started her "Excel course" journey on TikTok with her hobby. 
Source: Tiktokkat NortonExcel skills that he is good atandConfidently present interestingThe dance has attracted the attention of many TikTok usersThe fun way of sharing makes the boring excel course lively, which also made Kat Norton a TikTok celebrity.
So, how did Kat Norton turn Excel courses into a business?
From Microsoft Word, PPT, getting started with Excel to advanced Excel tutorials, Kat Norton has created his own tutorial content to make it fun for people to learn these tools. 
Source: shoptopExcel course as a virtual commodity, how to complete the commodity transaction?
*Courses, learning materials, games, membership and other recharges, digital products**, event tickets, online literature, etcWith the help of the ShopTop Virtual Goods feature, the ability to create virtual goods schemes, supportFile class, key class, content text classand so on to bind with ** commodities to realize automatic delivery or manual delivery of virtual goods. 
Source: Miss-ExcelSoon, at the suggestion of a friend and boyfriend, Kat Norton established an excel course**—Miss Excel, selling a variety of excel teachings on **.
GrowthinReverse reports that the Miss Excel has earned more than $2 million a yearHow exactly does the Miss Excel brand maintain its market appeal? 
Source: miss-excelmiss excel's course is about to cost between $44 and $699, and is priced according to the complexity and coverage of the course content. Demand-driven growth
It's worth noting that before starting this business, Kat Norton explored the Excel course user base by attending webinars, browsing social networks**, post bars, etc.
"Focus on users, discover needs"., which is one of the success factors of Miss Excel.
Source: miss-excelshoptop found by browsing miss excel**,**excel course basedRequirements for use in different scenariosDifferent stages of cognitionand other categories to meet the diverse needs of users and help users achieve appropriate excel course learning.
With the expansion of brand influence, Miss Excel has "packaged" some frequently used basic software tutorials and done themSalesThe price of the tutorial is lower than that of the individual purchase, which saves money for users in need and also increases store sales. Make users engage
Source: miss-excel At present, miss excel stands independently generouslyShowcase real user reviewsAmong them, there are affirmations from different groups of experiencers such as Excel University professors and frequent users, which further helps Miss Excel expand its user base and conversion. "Return" service, highlighting self-confidence
Source: miss-excelIn addition, miss excel, like other brands, provides "products" with "If within the first 14 days of purchase, your course does not meet your learning and growth needs, we will give you a full refund!" "of"Return Service".This measure also greatly increases the user's trust in Miss Excel.
Shoptop brand overseas experts shared in the salon lecture:
Brands in the SNS marketing stage: The choice of channel depends on your audience, the right platform for you, and the multi-channel needs to maintain brand consistency on an ongoing basis.
Find the right audience and precision marketingIn order to quickly achieve brand conversion, Miss Excel has done just that. Omni-channel marketing
Excel course as an internet document class tutorialThe main audience is still "surfers".
Source: miss-excelmiss excel started on TikTok and established Instagram, youtube, LinkedIn and other accounts. As of February 2024, Miss Excel has a TikTok account94.80,000 followers
Instagram account98.40,000 followers
YouTube account1.190,000 subscribers
Miss Excel will promote and share interesting courses on popular overseas social platformsMaintain a consistent brand styleto increase the communication and influence of the brand.
Source: miss-excelIn addition, Miss Excel created one on TikTok and InstagramA branded community of over 1 million people, bringing together many users who are interested in Excel, they can discuss and communicate independently in the community, and further enhance the user stickiness of Miss Excel brand. Reported by well-known news**
In addition to promoting with the help of social ** platforms, Miss Excel also skillfully uses well-known news magazines to attract traffic and expand its influence.
Source: Miss Excelexcel's "deeds" have been reported by well-known magazines such as Fox News, Bloomberg, The Times of London, and the Daily Mail.
Through theseInfluential magazines promote brand concepts and products, starting with magazines and weekly magazines with more commercial and enterprise users, furtherExpand your brand's reach in your audience
Source: miss-excel Not only that, Forbes magazine named her"Top Social Influencers of 2021"., Kat Norton wonMicrosoft MVP Awards, get Microsoft, Enterprise, Pennstate and other leading enterprises support, professional affirmation, but also further help Miss Excel to gain more user trust. Publish an affiliate program
Source: miss-excelmiss excel is well aware of the importance of social ** influence on the brand, in addition to the layout of the personal brand account drainage, miss excel released"Webinar Affiliate Program"., find more users who love or use Miss Excel courses to participate in the promotion, and provide generous commissions.
This affiliate program can quickly improve Miss Excel inVisibility and influence in verticals, generating "viral" marketing fission and promoting conversions.
Source: shoptopshoptop merchants can use it in the backgroundShopTop Secondary Distribution feature, customize commissions, cooperate with Internet celebrity bloggers, loyal customers, employees, etc., viral promotion, quickly achieve traffic fission, and increase store revenue.
Write at the end
In the face of the diverse needs of consumers, as an emerging first-class course education brand, Miss Excel is constantly innovating content, gaining real-time insight into industry hotspots, and producing courses that users really need.
In addition, Miss Excel's interesting course explanation method makes Excel also attractive, and the unique and novel creative model is also an important way to open up brand influence, which is worthy of reference for many sellers.
Li Yizhou's AI course was taken off the shelves
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