Renhuai City and County School Sauce Wine (Cultural Industry) Research Institute was unveiled.
The thunder starts, and the rain moistens all things. On March 5th, in the stunning season, the "2024 Sauce Wine High-quality Development and Worry-free Liquor (Group) Annual Development Conference" with the theme of "Riding the Trend of Worry-free and Creating a Legend of the Times" was held in Renhuai Hot Spring Hotel.
Nie Linhai, former inspector of the Department of E-commerce and Information Technology of the Ministry of Commerce and honorary president of the County School (Beijing) E-commerce Technology Research Institute, Tong Xiaomin, former chief engineer of the Information Center of the Ministry of Industry and Information Technology and chairman of the Expert Committee of the County School (Beijing) E-commerce Technology Research Institute, Secretary General of the China Wine Industry Association, Wang Deliang, vice president of the China Food and Fermentation Research Institute, Yan Xulin, a famous brand expert, Yao Guanghui, President of the County School (Beijing) E-commerce Technology Research Institute, Secretary General of the European Union Designers Association, Ichiro Yamamoto, Artistic Director of Hermès Asia-Pacific Silk Scarf and President of Lamborghini Fashion China, Yuan Mingquan, Founder and Chairman of Guizhou Wufu Liquor (Group)**, Member and Deputy General Manager, Senior Economist, and Chinese Brewing Master Ding Dehang; Former member of the Party Committee, deputy general manager and chief engineer of China Kweichow Moutai Distillery Group Co., Ltd., provincial management experts enjoying special allowances, national liquor judges, employees with outstanding contributions to Moutai Group, senior engineers, Chinese brewing masters, Chinese liquor masters, China's chief sommelier, Lv Yunhuai, president of Zunyi Liquor Industry Association and Renhuai Liquor Industry Association, attended the event.
Yuan Mingquan, founder and chairman of Guizhou Wuwu Liquor (Group)**, pointed out that Wuwu Liquor has eight significant advantages, and Worry-free Liquor is entering a new era of high-quality development. Yuan Mingquan emphasized that "keeping the right and far-reaching, and recreating the legend" is the source of all the advantages of Wuwor, the biggest advantage that distinguishes Wuwu from other enterprises, and the core competitiveness of Wuwor. "Creating the legend of the times" is to adhere to the core guidance of the "three integrity", build with consumers as the center, realize the heart-to-heart of manufacturers, seek common development, work together to create a legend, and jointly create a community of destiny for consumers.
*In his speech at the meeting, he expressed his deep hope for the future development of Wufu Liquor. It is emphasized that co-construction and sharing is the general trend of the times, and only by co-construction and sharing can we achieve a win-win situation. The goal of worry-free is the second legend, the purpose of worry-free is to build and share, and the worry-free party is good knowledge, good integration, and change. How to realize the rebuilding legend without worry, first, we must take high-quality production capacity as the cornerstone; the second is to take cultural activity as the soul; the third is to take brand building as the core; Fourth, we should take co-construction and sharing as the sail.
Yan Xulin, Wang Deliang, Yao Guanghui, Ding Dehang and other professors and experts delivered enthusiastic speeches and shared their insights on doing a good job in the worry-free liquor industry. With the theme of "The Road to No Worries", Yan Xulin explained "Why is the second legend of Moutai Town worry-free?" This is a classic topic. At the meeting, Wang Deliang shared the research results of the topic of "Analysis and Research on the Smooth Quality Characteristics of Wuwu Sauce Flavored Liquor", and believed that the flavor substances in the body of Wuwu Liquor are particularly rich, with more than 3,500 flavor compounds; After drinking worry-free wine, it has high comfort characteristics such as slow drunkenness, fast sobering, pleasure, and comfort.
Yao Guanghui made a speech on "'Sauce Fragrance China, Culture Worry-free' - Digital Empowerment of the Integrated Development of Worry-free Liquor Industry, Culture, Tourism and Innovation", pointing out that it is the general trend for the Internet economy to empower the real economy, and Worry-free Liquor Group will start to empower the distributors of Worry-free Liquor Group from five aspects in the future: product quality, brand, quality control, morality, and sales. The development of soy sauce liquor culture is the source of the soy sauce liquor industry, the development force of the soy sauce liquor industry, and the core competitiveness of soy sauce liquor enterprises. Digital empowerment is a catalyst to promote the high-quality development of liquor enterprises, and as a pillar industry of Renhuai, Jiangxiang Baijiu has the courage to undertake the transformation and upgrading of enterprises from digitalization and the integration of culture, tourism and innovation.
Digitalization, big data, promote brand worry-free.
Enterprise digitalization, channel and e-commerce data empowerment, and build a worry-free liquor live broadcast e-commerce and platform e-commerce. Brand digitalization, integration, and empowerment of the Worry-free Culture Year, from traditional broadcasting, newspapers, television, computers, mobile phones, etc., through the new marketing method of multi-dimensional integrated Internet e-commerce to promote the Worry-free Liquor Industry, give full play to the integration of the new matrix and the credibility of the tradition, and realize the strategic transformation and brand upgrading of the Worry-free Liquor Group from "worry-free quality" to "worry-free brand". Digitize users, build fan and enterprise user communities, and form vertical management based on customer classification and customers.
Cultural tourism creation, master-level, worry-free construction collection.
Technology, branding, marketing and cultural empowerment are the core driving forces of Wuwu Liquor Group's current development. With cultural worry-free, cultural tourism worry-free and cultural and creative worry-free as the starting point, relying on the cohesion of Chinese liquor masters, Chinese brewing masters, China's chief sommeliers, national liquor judges, national outstanding quality management workers, senior groove mixers, senior economists, ceramic art masters, color art masters, as well as designers, artists, painters who have won the German iF Design Award, the American IDEA Design Award, and the German Red Dot Design Award, empower cultural and cultural creativity. In line with the concept of "one county, one excellent product, one domain and one culture, one enterprise and one explosive product", with Internet communication as the carrier, offline services as the starting point, and soy sauce and wine culture and creativity as the goal, we will promote the development of marketization, branding and industrialization of cultural tourism and collection.
Ding Dehang, as a veteran expert and leader who has worked in Moutai Distillery for 37 years, and as a full-time technical expert in Wuwu Liquor, pointed out in his speech that there are four major characteristics of Wuwu Liquor in my mind: First, Wuwu Liquor has a unique geographical environment; Second, worry-free wine is beneficial to people's health; Third, Worry-free Liquor has a strong and professional technical team; Fourth, the worry-free liquor industry has great development prospects.
The county system, the world is safe! The county is rich, and the world is prosperous. The Institute of County Studies is committed to the research of county economic development, and helps county economic development from research, planning, implementation and empowerment. In order to better promote the digital transformation and upgrading of Wuwu Liquor Group, and promote the development of the culture of Jiangxiang Renhuai and Jiangxiang Baijiu. The County School (Beijing) E-commerce Technology Research Institute and Guizhou Wuwu Liquor (Group)** jointly established the "Renhuai County School Sauce Liquor (Cultural Industry) Research Institute" and held an unveiling ceremony.
Nie Linhai, former inspector of the Department of E-commerce and Information Technology of the Ministry of Commerce; Tong Xiaomin, Chief Engineer of the Information Center of the Ministry of Industry and Information Technology; Yuan Mingquan, founder and chairman of Guizhou Wuwu Group; Wu Jiagao, general manager of Guizhou Wuwu Liquor Group, vice president of Renhuai Liquor Association, top ten folk brewing masters in Guizhou Province, and inheritor of the traditional craft of Maotai Sauce Liquor; Ding Dehang, former member of the Party Committee and deputy general manager of China Kweichow Moutai Distillery Group Company, senior economist, and Chinese brewing master; Former member of the Party Committee, deputy general manager and chief engineer of China Kweichow Moutai Distillery Group Co., Ltd., provincial management expert enjoying special allowances, national liquor judge, employee with outstanding contributions to Moutai Group, senior engineer, Chinese brewing master, Chinese liquor master, China's chief sommelier, president of Zunyi Liquor Industry Association and president of Renhuai Liquor Association Lv Yunhuai, Japanese Chinese designer, artist, painter, secretary general of the European Union Designers Association, president of Lamborghini Fashion China, Ichiro Yamamoto, design director of Hermes Asia-Pacific Silk Scarf Art Asia-Pacific, and others jointly unveiled the Renhuai County School Sauce Wine (Cultural Industry) Research Institute.
The establishment of the Research Institute of Renhuai City and County School Sauce Liquor (Cultural Industry) will start from the research, planning, implementation and empowerment of the soy sauce wine industry, from the platform, talent, service, and data, and from the empowerment of technology, brand, marketing, industry, and standards, aiming to further enhance the development trend of the soy sauce wine industry represented by the Wuwu Liquor Industry, the culture of the soy sauce liquor industry and the social image of the soy sauce wine enterprise, and the soy sauce wine cultural industry with "Sauce Xiang Renhuai, a product without worry" as the carrier, and the development of the Wuwu Liquor Cultural Industry, ride the trend, leverage the empowerment, and open up more new paths and new thinking.