In one day, a number of car companies have cut prices sharply, for automobile manufacturers, to take a relatively large price cut, is it to sacrifice profits, or even regardless of the cost of price reduction, and gain a larger market share?
Experts said that the main price reduction category is new energy vehicles. Now China's new energy vehicle companies have a strong strength, the progress is very fast, the scale is also very large, has the strength to reduce prices and oil vehicles directly began to compete, which is a major reason why they began to reduce prices.
The new energy brands of BYD, Changan Qiyuan, Nezha Automobile, and SAIC-GM-Wuling have cut prices. The price reduction tide of the auto market is mainly concentrated in new energy vehicles, with price reductions ranging from 5% to 15%, and the price reduction ranging from thousands of yuan to tens of thousands of yuan.
A number of industry insiders said that the competition in the auto market in 2024 will be extremely fierce, and it is an inevitable choice for many car companies to gain a larger market share by cutting prices.
Li Yunfei, general manager of BYD's brand and public relations department, said: "In previous years, everyone felt that electric vehicles were more expensive than fuel vehicles. This year, benefiting from the advantages of scale and the whole industry chain, the tram is truly lower than the oil car, so that the Chinese people can enjoy better products and more affordable.
There is a view that the head of the enterprise price reduction, driving a series of chain reactions, this year's car companies in the hazy is very similar to the mobile phone manufacturers of the year, who can not keep up with the rhythm, there is a risk of reshuffling.