Author |Yan Da.
The new express delivery regulations were implemented, and the courier ran away overnight. The reason is very realistic, the courier originally put the express directly to the express cabinet or station, a day can send hundreds of orders, now must be one by one to hit ** and then sent to the door, a day can send a hundred orders is good, the number of orders has decreased sharply, and the express delivery cabinet or post station without authorization, may also face a fine of less than 30,000. In the face of a sharp drop in income and heavy penalties, the new regulations have just been implemented, and it has been reported that couriers have picked on many places. 
The express delivery industry has caused a series of "unaccustomed", such a simple contradictory situation, didn't the new regulations planner have not expected? Impossible, the newly revised "Express Market Management Measures" is not a new regulation in a certain place, but a nationwide implementation of the management measures. Therefore, this new regulation must have been fully demonstrated, in other words, the problems encountered after the implementation of the new regulation are expected by the designer. And most importantly,What is the purpose of the seemingly thankless new regulations? Before answering this question, what did you skip after asking for the request to be delivered to your door? Everyone can react in an instant - it is the express locker and the express station. I don't know if you have noticed that since there are express cabinets and express stations, in just a few years, the volume of express delivery is bursting, and in the past, Double Eleven, 618 and the like would explode, but now it can be said that every quarter of the year is hitting a new high. The volume of express delivery has reached a new high, who will benefit the most? Is it a courier? Not at all! After having express cabinets and post stations, couriers work faster, no matter how much express delivery can be delivered, but the unit price becomes less, in order to earn the same money and have to desperately send more, fast delivery, it can be said that the hard work paid by the courier is calculated. And the express company is tired of this, because the trick of putting express cabinets or post stations does not need to recruit more express employees, but also compresses the unit price of deliveryIt can directly make these electric donkeys scream full of energy. Who do the lockers and stations belong to? These points are all over the country, and shareholders are inseparable from the three links and one pole, which is equivalent to saying that the money earned by the intermediate links of the express cabinet and the post station finally returned to the hands of the express company, which is essentially to create distribution convenience for the express brother and earn the money of the express brother. On the one hand, the cost of express delivery has been reduced, and many consumers who can't wait for express delivery at home can enjoy cheap free shipping when it is convenient, and the express company is making money and improving efficiency; On the other hand, the unit price of couriers drops, and there is no need to recruit more couriers, so that the couriers roll in, and at the same time the service to consumers is worse. Now the community is very large, not to mention the large items, a carton of milk and a bag of ten catties of rice have to take a breath and change hands for 5 minutes. Before, it was natural to be accustomed to, except for JD SF Express, which would hit ** and send it to the door, the three links and one reach were basically directly placed in the express cabinet or post station. Now that the new regulations are implemented, the original can send hundreds of orders a day, but now they can only send more than 100 orders, a single five or six cents, the money earned is not enough to eat, and once complained about the fine, you have to take out a loan to work. Who can do this kind of work?! Completely thankless. If the courier picks the pick, the delivery of the local station will be backlogged, and the contradiction will explode on the heads of consumers and couriers. But this is neither to blame the courier nor the consumer, let alone the new regulations. The source of the contradiction should be attributed to the express company, after the new regulations caused by the resignation of the courier, the owner of the post station, the consumer can not find the express, etc., in essence, it is the contradiction between the consumer and the express company to the front-line courier and the express network without bargaining power. The new regulations were passed at the end of last year, and it was announced nearly four months ago that they would be implemented on March 1 this year. In other words, these express companies should start to solve the mechanism problem in advance, but they waited until the implementation of the new regulations and the outbreak of contradictions to "force business", which is more like a person standing by and watching a joke. So, what will change after the implementation of the new regulations? First of all, if you put the express delivery in a locker or post station without the user's consent, you may face a fine of less than 30,000 yuan. Secondly,Courier companies have to raise unit prices or increase basic salaries and recruit more couriersIn order to make up for the precipitous decline in revenue caused by the sharp drop in delivery volume and the shortage of manpower in the face of the mountain of express delivery. Transmitted to the client, the freight will be like Jingdong, SF, post, etc. tend to be within a reasonable range, a few dollars of free shipping may be greatly reduced, unless the cost of the commodity is only a few cents, the rest is all express fees, otherwise it is not in line with common sense at all. These are still superficial appearances, and the real meaning may be the reshaping of the entire express delivery and even e-commerce industry. In 2019, there were more than 63 billion express shipments in the country, and in 2023, this number has reached more than 132 billion. It can be said that it has skyrocketed, but has the income of couriers increased significantly, and has the employment situation improved? It stands to reason that with such a large increase, the employment and income derived from it must be considerable, but neither in terms of employment perception nor unemployment rate, there has been no imaginary scale effect, and the youth unemployment rate has not been directly released since August last year. In other words, several express delivery giants have involuted the limit of delivery fees, and they have not seen their significant contribution to the expansion of employment and income increase in such a large market and such a large volume of express growthIt is no wonder that the new regulations want to "bypass the express lockers and post stations."From this point of view, it is quite a bit of a reversal of the three links and one pole and other express delivery companies to increase the number of couriers and increase the unit price of customers. In addition, the Matthew effect in the e-commerce industry is too seriousA small number of top Internet celebrities can almost monopolize the sales of many daily products, which will inevitably lead to the withering of a large number of physical businesses, traditional e-commerce and economic microcirculation, and the extreme reduction of express delivery fees is also one of them. For example, the sales of a live broadcast of a head Internet celebrity may be as high as the sales of tens of thousands of physical stores across the country for half a year, or the revenue of thousands of dealers and small businesses for a few months, which is equivalent to a very small number of people making money in most of the intermediate links, and most of the people in the middle can only be more involuted, and the so-called job creation and income increase are impossible to talk about. It's not that the head Internet celebrity ** is bad, it's just that everything is too much, and the law of market distribution is the norm, but if it becomes a ratio of 2:9998 or even more outrageous, it is equivalent to a near-monopoly in their respective fields. High-tech monopoly is fully encouraged; However, when it comes to the people's livelihood that accommodates the vast majority of employment, it is by no means a good thing to concentrate resources on a very small number of heads.
From a personal point of view, the new regulations on express delivery to the door are only the first step, and various near-monopoly subdivision scenarios may face restrictive requirements. After all, it is the fundamental and general direction to let most people have work and make money, and a very small number of people can replace all of these, so what do the rest of the people do and eat?!