In order to practice the political and people's nature of finance, and actively implement the spirit of the People's Bank of China Optimization Payment Service Promotion Conference, on March 1, Zheshang Bank (601916SH) Payment Facilitation Promotion Conference and the Completion Ceremony of 100 "Zhejiang Bank Warm Post Stations" was held in Huzhou Changxing Branch of Zheshang Bank. At the ceremony, Zheshang Bank announced the full launch of the "Payment Facilitation Improvement Project", focusing on the "two major customer groups" of the elderly and foreign visitors to China, carrying out the "Eight Major Improvement Actions", covering 342 bank outlets in 22 provinces across the country, and continuously optimizing the customer payment experience. At the same time, Zheshang Bank has built 100 "warm stations" across the country, and the next step will be to renovate and build "warm stations 2".0", integrating more financial and socialized service functions such as financial quotient education, emergency assistance, and public welfare for young people to benefit the people, and make every effort to enhance the value of financial society.
Lu Jianqiang, Secretary of the Party Committee and Chairman of Zheshang Bank, said that on the occasion of the completion of the 100 warm stations of Zheshang Bank, we have thoroughly implemented the spirit of the People's Bank of China on optimizing the promotion of payment services, combined the "payment facilitation improvement project" with the iterative renewal of the service functions of the warm station, guided by the primacy of financial functions and good finance, enriched the service functions and service connotations of the warm station, enhanced the social value of the business outlets, and made the warm station exude a more "good" brilliance.
Promote payment facilitation and build a diversified payment service system
On February 23, the executive meeting emphasized that it is necessary to focus on the inconvenience of payment for the elderly, foreign people in China and other groups, and promote the parallel development and complementarity of mobile payment, bank cards, cash and other payment methods. On February 29, the People's Bank of China made arrangements for the implementation of relevant work, requiring financial institutions to seriously implement it, focus on key points, and stimulate the enthusiasm and creativity of payment service entities.
Zheshang Bank responded immediately, guided by the strategy of "good finance", practiced the concept of "payment for the people", and took multiple measures to continuously improve the convenience of payment services.
Not long ago, the business department of Liangshan Branch of Zheshang Bank received a request for help. The client said that his mother broke her leg and was bedridden and needed to withdraw money urgently**, but forgot her password and was unable to pay for her medical bills. At this time, the weather outside suddenly changed, the temperature plummeted, and it began to rain heavily. Three employees of the business department of the branch hurried to the old man's home in the rain, divided labor and cooperated, and helped the old man solve the problem.
There are many more similar service stories. It is understood that in response to the actual needs of elderly customers, the outlets of Zheshang Bank continue to deepen the transformation of the elderly, set up a "love window for the elderly", equipped with "age-appropriate" intelligent teller machines and other equipment, and can also provide door-to-door services for the elderly who are suffering from diseases and have difficulty moving. Zheshang Bank's mobile banking has a "large-character version" to lower the threshold for elderly customers to use mobile payment and continue to improve the payment experience of the elderly.
In order to provide more high-quality, efficient and convenient payment services for foreign visitors to China, Zheshang Bank has built a financial service system such as foreign card acceptance, local and foreign currency services, and cash services, so as to comprehensively improve the inclusiveness of payment services. In Shenyang, three international students from Northeastern University from Russia came to the New World Sub-branch, saying that China's first-class payment method is very popular, but they only brought cash, and they encountered many inconveniences in their study abroad life. The staff quickly opened debit cards for the international students and taught them how to use the payment methods of "scan" and "show the payment code", which greatly facilitated the life of the international students in China.
In the next step, Zheshang Bank will comprehensively launch the "Payment Facilitation Improvement Project", focusing on the two major customer groups of "elderly customers" and "foreign visitors to China", and carry out "eight major promotion actions" in 342 outlets across the country, so as to improve the exclusive hall service, high-quality online service, characteristic warm-hearted service for elderly customers, and the eight service services for foreign visitors to China, such as foreign card acceptance, foreign currency exchange, cash payment, departure tax refund, publicity and promotion, so as to better serve the people's livelihood and high-level opening up.
100 "warm stations", 100 "lamps of goodness".
With the development of financial technology, the forms and channels of banking services have changed dramatically. Mobile and online services such as mobile banking and online banking have been able to meet the vast majority of customers' service needs, and the functions and services of banks' physical branches urgently need to be repositioned, transformed and upgraded.
In this context, Zheshang Bank put forward the development concept of "financial goodness", made a new interpretation of the functional positioning of bank outlets, built a "warm station", provided basic service facilities such as self-service charging and drinking water, and provided a rest place for outdoor workers such as sanitation workers and courier brothers to "rest their feet when they are tired, charge when they have no electricity, drink water when they are thirsty, and heat up when they are cold", so that the physical place of bank outlets can carry the dual attributes of "financial services" and "social services" at the same time. After more than half a year of pilot operation, the "Warm Station" has achieved good social repercussions, and the "Financial Goodness" is benefiting the public in a richer form and promoting the socialization and sharing of resources.
In January 2024, with the completion of the "Warm Station" of Huzhou Changxing Branch, Zheshang Bank has built 100 warm stations across the country, distributed in 27 cities such as Shenzhen, Guangzhou, Hangzhou, and Chengdu, like 100 "beacons of goodness", conveying respect and warmth to workers.
"Warm Station 20": Is it a classroom, a service station, or a first aid station
On the occasion of the completion of Baijia Station, in order to further meet the needs of various groups and deepen the connotation of social services, Zheshang Bank upgraded and launched the "Warm Station 2".0", expanding the concept of "post station" from "self-service area" to the entire business hall, upgrading the social value of outlets from providing "infrastructure" to providing various socialized service functions such as "publicity and education", "protection of rights and interests" and "customer care".
Today's school education requires children not only to be able to solve 'application problems', but also to understand the use scenarios and common sense of life corresponding to 'application problems'. Bank branches are a great place to practice financial literacy, and many of the knowledge you have learned can be put to use in the branch immediately. The relevant person in charge of the operation management department of Zheshang Bank said that the next step will be to cooperate with schools and educational institutions to create a "second classroom of financial knowledge" brand, through "online cloud classroom + offline personal experience + lecturer into the campus" and other ways to provide students with financial knowledge, financial planning, financial security precautions and other aspects of training, to help young people establish correct values and financial outlook.
Allowing bank branch employees to master first-aid skills is also a "warm station 2."0" is an important measure to realize social value. It is understood that by the end of 2023, Zheshang Bank has organized more than 60 first-aid trainings, covering more than 1,300 front-line branch personnel of the bank, and equipped with 35 AED defibrillators for the public. "In the future, as long as it is the 'warm station' of Zheshang Bank, it is a small first-aid station, and our employees will be a rescue team, providing help to the surrounding people who encounter emergencies as soon as possible. The relevant person in charge of Zheshang Bank said.
In addition, Zheshang Bank will also build a characteristic brand matrix of social services for bank outlets, such as "'Warm Silver Age' Respect for the Elderly", "'Fengqiao-style' Financial Consumer Protection Service Station" and "'Yiqi Xiangshan' Public Service Station", to explore new paths for enhancing the social value of outlets.
Deepen the practice of "good foundation finance" and enhance the social value of finance
The "Support Facilitation and Upgrading Project" was launched in an all-round way, and the "Warm Station 2" was launched"0" is the latest measure of Zheshang Bank to practice the concept of "good finance". In recent years, Zheshang Bank has adhered to the political and people's nature of financial work, integrated the gene of "goodness" into the financial service scene, and adopted a series of measures including raising the flag to lead the financial advisory system, releasing the "Zheshang Bank" system, and deepening the "Employee Good Deeds Plan", so as to truly put the foothold of financial services on the high-quality development of the economy and the real benefits of society.
Zheshang Bank said that in 2024, it will comprehensively focus on the theme of "financial social value enhancement", pay attention to the urgency and sorrow of more special social groups and the people, continuously refine characteristic services, reshape the financial social value, further carry forward the "goodness" of finance, and make every effort to create a new paradigm of Chinese-style modernization of financial services.