China Net Finance, March 6 (Reporter Chen Qiong) "To increase consumption, it is more important to enhance people's expectations for the future. At the first communication meeting held on March 1, Liu Yonghao, a member of the National Committee of the Chinese People's Political Consultative Conference and chairman of the New Hope Group, said that after years of rapid growth, China's economy has gradually entered a high-quality growth stage.
As an important consumer sector of New Hope Group and a representative brand of China's dairy industry, New Dairy has also received extensive attention from the industry on how to continue to outperform and solve the problem of insufficient consumption growth momentum in the context of the slowdown in the domestic dairy market.
Data show that in 2022, China's per capita consumption of dairy products will be 42 kg, a decrease of 06 kg, the highest proportion of liquid milk consumption fell for the first time in 8 years, a decrease of 86%。Entering 2023, dairy production will increase by 31%, the average sales price of dairy products decreased by 3 percent year-on-year5%, dairy consumption is recovering slowly.
In the view of the new dairy industry, there are still structural opportunities in the dairy market, on the one hand, high-quality low-temperature fresh milk, low-temperature yogurt, organic milk, specialty milk and other high-quality new products have achieved outstanding results, on the other hand, fresh stores, OTO and other emerging channels and sinking markets also have more opportunities.
According to New Hope Dairy, New Hope Dairy will soon launch a probiotic product that solves the needs of Chinese people for gastrointestinal health regulation, which is also a rare professional probiotic product independently developed and produced in China.
With good products, good consumption support is also needed, especially for the dairy industry, which urgently needs to boost consumption. At present, low-temperature fresh milk is still in line with the changes in consumer demand in China, and has not yet ushered in the stage of large-scale rapid growth. Xi Gang, chairman of New Dairy, said in an interview: "Milk source and cold chain are the key to promoting high-quality pasteurized milk. "To this end, New Dairy has increased the digital transformation and upgrading of the industrial chain and value chain, on the one hand, it has grasped the production links such as digital factories, smart pastures, and intelligent management and control, improved quality and efficiency, and enhanced value; On the other hand, we will increase the construction of digital marketing, strengthen user communication, and strive to make D2C the first scenario engine to drive high-quality growth.
Regarding the phased difficulties faced by the industry, Liu Yonghao emphasized that we must not be conservative and lie flat, but must use a series of changes to wake up and embrace the future. The future growth points are mainly reflected in more focus on the main business, more scientific and technological, younger, and flatter organizations.
In the view of the new dairy industry, the dairy industry is still a rare, healthy and long-term good industry, and it must firmly develop new quality productivity, devote itself to technological innovation, create the ultimate quality, and serve the consumption needs and a better life of the majority of users, and empower the high-quality development of the dairy industry.