Kunpeng Project
Implementation of the new express regulations, 99 yuan free shipping products or will disappear! High-level targeting the job market?
I've been shopping online since 2008 and among other things, I've helped other people run **, but I've also talked more about the new courier rules.
In the new "Measures for the Administration of the Express Mail Market", which came into effect on March 1, the disputed part is the second paragraph of Article 54. The general content is that without the consent of the user, if the express mail is placed in the locker or express station, a warning or criticism will be given, and a fine of less than 10,000 yuan may be imposed, and a fine of 10,000-30,000 yuan may be imposed if the circumstances are serious.
The law says that fines can be imposed, not mandatory. Moreover, under normal circumstances, the maximum fine is 10,000 yuan, and only if the circumstances are serious, the fine can be higher, and the maximum limit is 30,000 yuan, so it is not true that users complain about paying a fine of 30,000 yuan. Therefore, it is not true that users will have to pay a fine of 30,000 yuan for complaints. It is clear that some of the books published in the book are deliberately exaggerated in order to attract attention. The new rules have just been implemented, and it is almost certain that during the transition period, even if there are no hefty fines for violations, warnings or circulars of criticism will prevail.
Of course, as time goes by, the punishment should become more and more stringent, and after the transition period is over, the position will still be my own, and the supervisors in the industry will have to do it"Tough"Finish. Everything will be a gradual process.
My first exposure to online shopping was in 2008, when housing prices were much lower than they are now: the average house price in Shanghai was 10,000 yuan per square meter, and now it has risen to 50,000 or 60,000 yuan. But the courier fee at that time was not cheap, if it was Jiangsu, Zhejiang and Shanghai, the seller had to pay almost 5 to 6 yuan per person, and this part of the cost was borne by the buyer. Later, in order to attract customers, the shopkeepers"Invention"Free shipping in Jiangsu, Zhejiang and Shanghai, so when shopping online, I prefer sellers in Jiangsu, Zhejiang and Shanghai, so that you can save a few dollars in postage.
Around 2014, I opened a ** store with my friends and sold Xinjiang dried fruits for a while. At that time, we wanted to find a logistics company to ship large quantities of Xinjiang dried fruits to Shanghai for storage, and then send them to all parts of the country according to the buyers' needs. Again, except for Jiangsu, Zhejiang and Shanghai, there is no free transportation in other places, and they are all set with express companies, which are definitely cheaper than those on the market. I remember that in Jiangsu, Zhejiang and Shanghai, the ** of a single piece is about 3-4 yuan, overweight and more money, sometimes a month more than a single piece, but also with the express company, the pressure of a single freight is small.
I saw many people on the Internet asking, why was it all postal home delivery before?It is estimated that these friends have not been shopping online for a long time, and they don't know that the courier fee was expensive before, and they are all aimed at buyers other than themselves. Some ruthless vendors even make up the difference in the courier fee, which is the market retail price for buyers, and the transaction price paid to the courier company is the transaction price.
With the increase in online shopping, two different levels of express delivery service models have emerged.
One of them is the high-quality express service led by SF Express and JD Logistics, which has the advantage of fast delivery and good service, and the disadvantage is that it is high.
The second is to"Three one reach"On the contrary, in the past two years, the express rabbit pole that started in Southeast Asia has developed rapidly relying on the cooperation with the majestic and joined the ranks of parity delivery companies.
Shipping from SF Express and Jingdong often does not care about the express delivery fee, and the goods themselves are also high, often costing thousands of yuan. While"Trinity talent"Choose to delay receiving your order for a day or two rather than spend too much on postage. At the same time, in order to make more purchases for consumers, companies are also choosing mailing channels, but most of them are used"Three one reach", aimed at sending SF Express, and you have to add money.
While"Three ones"The cost brought by the low rate can be greatly reduced, and the scale effect can be formed, and the courier can often send dozens of couriers to a community.
Then there is the emergence of offices and express stations, which has greatly improved the efficiency of dispatching, which can only send 100 orders a day, but now can send 200 orders or even 300 orders. When efficiency is improved, personnel costs are reduced, and fees are naturally reduced.
On the other hand, SF Express and JD.com still insist on contacting before delivery, and users who require door-to-door delivery must deliver to their homes. In this way, the operation must hire some couriers, the business is too time-consuming and laborious to spend ** to find people, the company's ultimate goal is to make a profit, and the high-quality service is ultimately paid by the user, which is also SF Express and Jingdong Express fees are significantly higher"Three links and one reach"and the cause of the pole rabbit.
The implementation of the new express delivery regulations will bring earth-shaking changes to China's express delivery market.
The company's first-class and high-quality services will be profitable, its positioning is originally top-notch, the quality of service is proportional to the first, there has always been a stable customer base, and the current ** can be maintained, which will not cause consumer disgust.
JD.com will definitely lose money, but it can keep its existing market share and may even be snatched away by others - the more it is sent, the more it loses, and it can make a lot of money by losing money. The increase in expenses may offset the increase in operating costs, but it has the potential to lose market share.
Select"Dilemma"After the implementation of the new regulations, a large number of post offices must be the reason, large companies are reluctant to recruit more couriers and take the lead in raising prices, and no one wants to be"Baotou", I hope that the new regulations will not continue and return to the original form.
At the moment, it seems that this is very difficult. On the contrary, whoever completes the transformation first, establishes a high-quality image in consumer psychology, and charges slightly lower than SF and JD.com, will become the winner after the implementation of the new regulations. Of course, regardless of the market share results of courier companies in the future, it is certain that courier fees will increase, 99 yuan postage will disappear, there will be more and more practitioners in the express delivery industry, from another point of view, perhaps this is the intention of the upper echelons.
With the development of mechanization and artificial intelligence, this trend will become more and more obvious. China has 14100 million people, of which there are 7400 million employed people, which requires a large number of jobs, couriers and messengers, but this important task is not the same as in the light industry factories a decade or two ago"Factory brothers and sisters"Similar.
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