Intelligent driving fever, is it hype, or is it a trend?

Mondo Technology Updated on 2024-03-08

I don't know if you have such a feeling, but recently the topic of "intelligent driving" in the car circle has become more and more popular, especially during the Spring Festival this year, there are a lot of news related to "intelligent driving".

For example, on this year's New Year's Day,Xiaopeng officially announced the opening of "Xiaopeng True Intelligent Driving.", the whole country is easy to use", aiming to allow car lovers to take advantage of the opportunity of self-driving during the Spring Festival, to share a wave of intelligent driving experience, and to participate in the event and share high-quality stories of car owners can get a surprise award, according to the data released by Xiaopeng after the holiday, the total mileage of Xiaopeng intelligent driving during the Spring Festival this year has reached 277 times, so in essence, this is a marketing campaign of "punching in and sharing gifts", and it is also a means to encourage users to use the intelligent driving function.

And it is not only Xiaopeng that has carried out similar publicity, during this year's Spring FestivalYu Chengdong also shared on his Weibo that he was driving with "Huawei ADS 2."0 No Diagram NCA Intelligent Driving Pilot Assist System "The experience of the carAccording to him, the overall experience is very comfortable, whether it is entering and exiting the toll gate, or the complex situation during driving, the intelligent driving system can deal with it well.

WhileNIO Automotive Technology(Anhui).Vice President Bai Jian also shared a private message from a "NIO owner" about the intelligent driving experience through social networkingIt is said that the owner of this Weilai car, with the help of the Weilai intelligent driving system, a person drove 800 kilometers safely, and the driving fatigue of the owner with the assistance of the system has decreased significantly, according to him, he easily drove the car back to his hometown.

In addition to the above-mentioned executives of car companies, including Zhao Changjiang, chief co-creation officer of DENZA Automobile, CEO of Jidu, and Xia Yiping, CEO of Jiyue, also shared their good experience of driving a "smart" car home during the Spring Festival.

So, what is the "intelligent driving" in the mouth of the car company bosses? Is it really necessary for the average person to think about this thing when buying a car?

In fact, this so-called "intelligent driving" is actually just thatAn upgraded version of autonomous drivingAs for why car companies want to "bottle old wine in new bottles", it is nothing more than limited by factors such as chip computing power and software level in the early years, and the performance of automatic driving in the actual experience is very stretched, and it is almost impossible to rely on "automatic driving" to free your hands and let the car complete the driving by itself.

However, with the rapid development of artificial intelligence technology and the strong support of national policies, the domestic autonomous driving industry seems to have ushered in a new spring, at least from the actions of car companies, for a long time in the future, relying on automatic driving technology to build the car "intelligent driving" system will become the focus of new car publicity.

As for whether the "smart driving" boom is wishful thinking on the part of car companies, or whether it can really bring benefits to usersThere is no one particularly clear answer。Although in terms of function, the current intelligent driving system is indeed better than the previous assisted driving system, but in terms of actual needs, it is not a rigid function. Therefore, when buying a car now, whether "intelligent driving" is necessary or not, I am afraid that it is a matter of opinion of the benevolent and the wise, and I only hope that car companies will not over-develop such functions and pass on the cost to consumers unconditionally.

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