A brand company that has been deeply involved in the mobile phone industry for many years has actually developed a car, from a business point of view, I personally do not feel optimistic.
Of course, although there are few cases of cross-border operation in the business world, there are very few successful cases.
However, it is always difficult, especially for a company like Xiaomi, can the scientific and technological research and development efforts be the first in China and the first in the world?
Although strong capital can indeed buy core technology in many cases, there is an essential difference between it and owning core technology.
As an old man who has been in the business world for many years, it is impossible for Lei Jun not to know this.
What's more, if Xiaomi really wants to cross borders, it doesn't have to span so much, just in the field of electronic products, it is enough for Xiaomi to play.
But why does Xiaomi still insist on doing this?
I think it's too early to arbitrarily say that Xiaomi cars will succeed or fail.
Maybe Lei Jun has a profound business truth hidden in his head, and ordinary people can't understand it at all?
Maybe Xiaomi is trying to use this to further build brand awareness?
Even if the Xiaomi car fails in the end, but the brand awareness increases, it cannot be said to be a failure.
But then again, Xiaomi's positioning has been clear from the beginning, to be a low-end consumer market.
Having done so successfully over the years, is this hype still necessary?
What kind of shocking trade secrets are in Mr. Lei's brain? It is not yet known that there will be an answer in a few years.