How to cooperate with brand infringement, low price and random price, unauthorized sales, and online anti-counterfeiting?
Hello everyone, this is Xinyang.
Recently, many brands have asked me what to do if there is a problem of low prices, and in today's digital era, online sales has become an important sales channel for brand owners. However, the phenomenon of market price chaos has also followed, which has brought many challenges to brand owners. In order to maintain brand image, protect consumer rights and ensure the healthy development of the market, brand owners must carry out effective price control management.
1. Effectively curb the price of products in the market
1.Sign an agreement to avoid price gouging: Brands can enter into a clear agreement with a distributor or retailer that prohibits fleeing and price gouging. Through contractual constraints, ensure that partners abide by the best policies and maintain market order.
2.Different packaging in different regions: In order to curb cross-regional channeling, manufacturers can adopt different packaging strategies in different regions. In this way, consumers and regulators can easily identify the sales area of the product, thus effectively preventing the phenomenon of fleeing.
3.Unified filing and delivery: Manufacturers can carry out unified filing when delivering goods and record the batch, quantity and sales area of products. In this way, once the phenomenon of price abuse is discovered, it can be quickly traced back to the relevant responsible person, which is convenient for management and punishment.
2. Follow the three principles of price control:
1.Establish an effective prevention mechanism: Brand owners should establish a complete monitoring and prevention mechanism, regularly check the situation of online sales platforms, and timely detect and deal with price disorders.
2.Deal with dealers with price disorder in a timely manner: For dealers with price disorder, brand owners should take timely measures, such as warnings, fines, and cancellation of cooperation, to maintain market order.
3.Entrust a professional agency to assist in processing: Brand owners can seek the assistance of third-party professional agencies to use their professional knowledge and experience to help brand owners monitor and manage.
Third, the key points of the brand to prevent low-price sales:
1.Unified sales channels: Brand owners should try to unify sales channels to reduce the best wars caused by channel confusion. The uniformity of products can be ensured by establishing official e-commerce platforms and authorizing specific e-commerce platforms.
2.Third-party price control company: Brand owners can hire a professional third-party price control company to monitor the market** and crack down on goods fleeing and price disorder. These companies usually have a wealth of experience and resources to be able to maintain market order more effectively.
3.* Formulate a reasonable sales policy: Brand owners need to formulate a reasonable sales policy, including ** strategy, ** strategy, etc. These policies should not only motivate dealers to actively sell, but also prevent the best battles caused by excessive competition.
In short, brands need to take measures to control prices online according to their actual situation, so as to effectively protect their interests and brand image.