How to cooperate with brand infringement, low price and random price, unauthorized sales, and online anti-counterfeiting?
Hello everyone, this is Xinyang.
Recently, many brands have asked me what to do if merchants sell counterfeit products, and with the increase of e-commerce platforms, more and more merchants have settled in e-commerce platforms. Among them, there are some merchants with malicious competition, who sell goods in the form of counterfeit brands in order to make more profits. This behavior not only harms the interests of consumers, but also has a serious impact on the reputation and sales of regular merchants. So, what should we do when we encounter counterfeit products?
1. Relevant evidence shall be collected to combat counterfeit brands:
1.Purchase counterfeit products: Purchase counterfeit products through legitimate channels and keep a record of all transactions.
2.Certification: If possible, obtain a certification from a professional organization or brand.
3.Webpage screenshots: Save screenshots of pages involving counterfeit products, including products**, descriptions, **, etc.
4.Communication records: If you have communicated with the seller, keep a record of all communications.
Second, the most effective way to fight counterfeit brands is as follows:
1.Official complaints: Use the official complaint channels of the e-commerce platform to submit all evidence and request the platform to intervene.
2.Legal means: If the platform does not handle the problem effectively, it can consider resolving it through legal channels, such as suing the infringing merchant.
3.*Use social **, news** and other channels to **counterfeit products and businesses to attract public attention.
4.Consumer advocacy organizations: Seek help from consumer advocacy organizations, who may provide legal assistance or mediation.
3. Precautions for cracking down on counterfeit brands:
1.Preserve evidence: Throughout the process, ensure that all relevant evidence is preserved for later use.
2.Avoid public defamation: Avoid publicly denigrating businesses without conclusive evidence to avoid legal disputes.
3.Act promptly: If you spot a counterfeit product, you should take immediate action to prevent more consumers from being deceived.
4.Seek professional help: When dealing with such issues, consider seeking the advice and assistance of a lawyer or relevant experts.
In short, brands need to take measures to protect their rights online according to their actual situation, so as to effectively protect their interests and brand image.