Even though SAIC Volkswagen's sales have been greatly inferior to before, it still can't stop the "fat head Yu" Yu Jingmin from continuing to be promoted. On March 1, it was reported that Yu Jingmin will serve as the executive deputy general manager of sales and marketing of SAIC Volkswagen and the general manager of Shanghai SAIC Volkswagen Sales, and will also serve as the secretary of the party committee of SAIC Volkswagen. According to SAIC Volkswagen insiders, the news is basically true, and Zhang Zhengrong, the former secretary of the SAIC Volkswagen Party Committee, resigned on his own initiative at the beginning of this year due to personal reasons.
Writing here, I would like to send my best wishes to Mr. Yu, wish you a high and bright future, and hope that your new position can make you more happy and successful!
Nowadays, it seems that high-level changes have become a major tool for car companies to seek change. Previously, Chen Hong, chairman of SAIC, said that cultivating and strengthening a young and professional team is not only the general trend of development, but also the inevitable requirement for the cause to carry forward the past and forge ahead into the future. This also kicked off the prelude to SAIC's personnel adjustment.
In February 2023, Chen Xianzhang was transferred to SAIC as deputy chief economist and deputy director of the technical committee, and no longer served as the general manager of SAIC Volkswagen. Jia Jianxu, the former general manager of Yanfeng Automotive Trim Systems, took over as the general manager of SAIC Volkswagen.
In March 2023, Jia Mingdi, general manager of SAIC Audi's marketing business, was appointed as the deputy general manager of Shanghai *** sales. Yang Siyao, who previously served as Secretary of the Party Committee of SAIC Volkswagen Sales and Executive Director of SAIC Volkswagen's Volkswagen Brand Marketing Division, succeeded Jia Mingdi as the general manager of SAIC Audi's marketing business.
At the end of 2023, Jia Jianxu, General Manager of SAIC Volkswagen, Wu Bing, General Manager of SAIC Passenger Vehicle and CEO of Feifan Automobile, and Jiang Jun, CEO of Zhiji Automobile, were promoted to Vice President of SAIC Motor.
The question is, can the strategy of rejuvenating the top management solve the problems faced by SAIC? Let's move on.
Querying relevant data, it is learned that the cumulative annual sales of SAIC Volkswagen in 2023 will be 12150,000 units, down about 45%, of which the cumulative sales of new energy vehicles exceeded 130,000 units, a year-on-year increase of 32%. According to the latest data, in February this year, SAIC Volkswagen IDThe family sold more than 7,500 vehicles, down and slowing down month-on-month.
You must know that in 2019, SAIC Volkswagen's annual sales even reached 2 million units, ranking first among domestic brands. In 2023, SAIC Volkswagen's sales will only be 12150,000 units, retail sales fell to fifth place, and wholesale sales fell to sixth place. It is worth mentioning that FAW-Volkswagen won with 184With an excellent result of 70,000 units, it still maintained its second position.
was originally a half-catty brother, but now the gap is obvious. To put it bluntly, for SAIC Volkswagen and Yu Jingmin, 2024 will not be easy at all.
What's even worse is that after the New Year, domestic car companies such as BYD, Changan Qiyuan, and GAC Aion took the lead in starting the first war, and shouted the slogan that electricity is lower than oil, announcing that the price of the model will be lowered and the new energy market will be opened. To be honest, when new energy vehicles and fuel vehicles compete in the same zone, or even "electricity is lower than oil", the competitive pressure of the fuel vehicle era will come, and there is even the possibility of being terminated.
Looking deeper, for SAIC Volkswagen, even if the sales of Lavida are not bad, it is still unknown whether it can withstand the impact of models such as BYD Qin Plus. After all, the price of less than 80,000 yuan is really ruthless. This is not to flip the table, it is clear that it is going to smash other people's jobs!
Some people may say that the starting price of Lavida is only 9390,000, not high. For this god car, it is indeed not high, but just ask, who will choose a manual transmission in this era, and it is the 2023 model! The price of the 2024 Lavida automatic transmission model has exceeded 120,000. Compared with a pure fuel vehicle, I believe that more rational consumers are more willing to choose the hybrid Qin plus.
The same god car Passat will also face the challenge of new energy medium-sized cars such as BYD Seal and Changan Qiyuan A07. In terms of product power and price, the Passat is almost powerless. As for the Tiguan L, not to mention more. It is responsible to say that there are not many products on the market that can crush this former SUV king, but a lot.
Nowadays, the wave of price reductions in the car market is becoming more and more ferocious. However, as of today, we have not seen the follow-up price reduction of many traditional joint venture brands such as SAIC Volkswagen, but the new car-making forces are sharply reducing the ** of new products.
In fact, although SAIC Volkswagen sold good new energy products last year, there were many problems. In particular, there is a lack of hybrid products, and it is difficult to make waves in the hybrid-dominated market with only pure electric models.
Do you still remember Yu Jingmin's bold words? Whether it's a gasoline car or an electric car, I want to be the first place.
The time has come to 2024, and I don't know when Mr. Yu will be able to fulfill this ambitious goal, but with ID3、id.4 x、id.6 x and other pure electric products, I think it is still a little difficult to make a difference in the highly competitive new energy vehicle market. After all, the cumulative sales of SAIC Volkswagen's new energy models are only more than 130,000 units, with an average of more than 10,000 units a month.
This achievement may be very good for a joint venture brand. But for brands such as BYD and GAC Aion, as well as new car-making forces such as Ideal and NIO, this achievement is simply not worth mentioning.
Written at the back:
It is understood that in 2024, SAIC Volkswagen plans to launch a number of new products, including ID3 2024 model, ID4 x 2024 model, Tiguan L Pro, new Passat, **Polo, IDnext and so on. There is a lot of new products, but there is still a lack of bright spots. At least SAIC Volkswagen should show more sincerity in the products and technologies of pure electric and hybrid vehicles in the field of new energy. The reality is that they are all upgrades of old models, and there are no hybrid products that are hot in the market.
Therefore, even if Yu Jingmin is promoted again, I still feel that SAIC Volkswagen is still worried about the future! What do you think about this?