Summary:Because bamboo mainly grows in the mountainous and hilly areas of Zhejiang, Jiangxi and Fujian, and these areas are mostly poor and poor old revolutionary areas, and cultivated land resources are relatively scarce, if bamboo can be developed and utilized on a large scale, it is of great significance to implement the rural revitalization strategy and improve the income level of the people in the old areas. According to statistics, from 2017 to 2021, the sales volume of bamboo flooring in China decreased year by year, and the sales volume of bamboo flooring in China in 2021 was 26 million square meters, and the sales volume of bamboo flooring in China increased in 2022, with a sales volume of 29.6 million square meters, a year-on-year increase of 138%。
1. Definitions and Classification
Bamboo flooring is made of natural high-quality bamboo, which is made of stripping, knotting, planing, cooking or carbonization and coloring, then hot-pressed and glued, and finally cured with multiple layers of paint. At present, the bamboo flooring products on the market have been gradually enriched from the form of a single color and simple bamboo structure after decades of development, providing consumers with more choices. According to the way of assembling blanks, bamboo flooring can be divided into three types: horizontal, vertical and combined bamboo flooring; According to the surface finishing, it can be divided into two types: coated bamboo flooring and unpainted bamboo flooring; According to the surface color, it can be divided into three types: natural bamboo flooring, bleached bamboo flooring and carbonized bamboo flooring.
Second, industry policies
The bamboo flooring industry belongs to the national encouraged industry. In recent years, the state and Hunan Province have successively introduced various industrial policies to promote and promote the healthy development of the bamboo flooring industry. In September 2022, the China Bamboo Industry Association issued the "National Bamboo Industry Development Plan (2021-2030)", proposing that the key development direction is to reorganize bamboo flooring and bamboo wood parquet, strengthen technological transformation and upgrading, and develop towards intensive, large-scale and branding. In November 2023, the General Office of the Hunan Provincial People's Government issued the "Opinions on Accelerating the High-quality Development of the Bamboo Industry", encouraging organs at all levels, institutions and organizations in the province to give priority to the purchase of bamboo furniture, bamboo flooring, bamboo building materials, bamboo office products and other bamboo products when purchasing. The promulgation and implementation of various industrial policies have played a positive role in promoting and promoting the development of the bamboo flooring industry.
Third, the development process
Bamboo flooring is not a new product, China has appeared at the end of the eighties of the 20th century, from 1998 bamboo flooring manufacturing technology is mature, when the output was only 300,000 square meters, because the process at that time was more complex, and not mature enough, so the service life of bamboo flooring and moisture-proof and moth-proof problems have not yet had a good solution, so it has not been able to get further development and popularization. The current bamboo floor, which is made of natural high-quality bamboo as raw material, has gone through more than 20 processes, removed the bamboo puree juice, passed through high temperature and high pressure, and then passed through multiple layers of paint, and finally dried by infrared rays. Bamboo flooring brings a green and fresh wind to the building materials market with its natural advantages and many excellent properties after molding. China's bamboo flooring has experienced four stages of development: initial stage, technological improvement and market promotion, fierce market competition, technological upgrading and diversification
Fourth, industry barriers
, technical barriers
In recent years, with people's attention to the bamboo industry with environmental protection value and the rapid development of the domestic machinery industry, the research and development of bamboo flooring has developed rapidly, and breakthrough progress has been made in process technology, which provides an important technical guarantee for the rapid development of bamboo flooring in the next step. However, the skillful and exquisite bamboo flooring production technology needs to be formed after repeated experiments and continuous exploration on the basis of many years of production and manufacturing practice. For new entrants in the bamboo flooring industry, it is difficult to ensure the quality of products and control production costs in the absence of mature and exquisite process technology. As a result, process technology is a major challenge for new entrants.
, R&D and design barriers
The application field of bamboo flooring products is in the stage of rapid expansion, which requires bamboo flooring manufacturing enterprises to keep up with the fashion trend, constantly innovate, and have a fashionable forward-looking at the same time, they must provide a large number, a variety of styles, and the use of novel and comfortable raw materials for brand customers to choose. At present, China's home furnishing industry generally has low technical content, low market concentration, and extremely fierce competition. As customers have higher and higher requirements for quality and appearance design, bamboo flooring enterprises with strong R&D and design capabilities for products will have more room for development. The formation of a team with R&D strength requires a long period of technical precipitation and continuous capital investment, so it is difficult for new entrants in the bamboo flooring industry to form a competitive advantage.
, brand barriers
In the bamboo flooring industry, the quality of the product is often linked to the image of the bamboo flooring enterprise. In the bamboo flooring market, consumers not only put forward requirements for product quality and design technology, but also value the brand reputation and corporate image of bamboo flooring manufacturing enterprises, and a good brand image promotes the company to stand out in the fierce homogenization competition. For new entrants in the bamboo flooring industry, the formation of the brand takes time to sharpen, and if the enterprise does not have a good reputation or brand image, it will be difficult to gain the trust of large customers or the market. Therefore, for potential market entrants, they face certain brand barriers.
and financial barriers
The bamboo flooring industry is a capital-intensive industry, and the bamboo flooring industry needs to invest a lot of money in the construction of plants, the purchase of precision production equipment, fire protection, safety production and environmental protection supporting auxiliary equipmentIn order to ensure product quality, it is also necessary to support high-end testing equipment and professional quality system management teamAt the same time, the company needs to increase R&D investment to promote the company's process technology at the industry-leading level. All of the above require a large amount of capital investment, which makes the capital threshold for entering the bamboo flooring industry high.
, talent barriers
The quality and process level of bamboo flooring products mainly depend on the professional quality and R&D ability of production and R&D personnel. The production, processing and quality control of bamboo flooring products need to rely on the production management personnel with rich experience and high professional quality in the industry. R&D design, quality improvement and process level improvement require compound professional and technical talents such as industrial design, materials science, physics, and mechanical engineering. It is difficult for new enterprises to gather the above-mentioned professionals in the short term.
Fifth, the industrial chain
The upstream of the bamboo flooring industry is bamboo and hot pressing equipment. China's bamboo resources are sufficient, bamboo has strong renewability, generally about 4 6 years can be completed, the output is increasing year by year, and it is basically stable, providing stable and sufficient raw materials for the bamboo flooring industry. The downstream is mainly a variety of retail markets, including dealers, decoration companies, building materials market and other forms. With the wide recognition of environmentally friendly and safe household products in the European and American markets, the trend of green consumption and personalized consumption is obvious, and the market prospect of bamboo flooring products is broad.
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