On March 4, the ideal first pure electric MPV - ideal MEGA officially rolled off the assembly line, and according to the revealed news, this car will be delivered nationwide on March 11, with a price of 55980,000 yuan.
However, this highly concerned model has frequently caused controversy after it rolled off the assembly line. It is reported that the large order of the ideal ** pure electric model MEGA has not exceeded 10,000, and the number of small orders to large orders is limited, and the large orders of this model are about 3,218 in 72 hours on the market, and the number of unsubscriptions is as high as 10,297 vehicles. Although there is no official news to confirm this news, there should be no doubt that the MEGA market is not performing as expected.
What you should know is that after a car is launched, if it sells well, the car company will definitely hype up the "record". However, until press time, Li Auto did not share MEGA's order data, and the "secretive" situation also proves that this car does not sell as well as expected. On March 5, shortly after the opening of the Hong Kong stock market, the share price of Li Auto took a sharp dive and fell 913%, as of **, Li Auto share price is 151HK$6.
From the extremely high popularity to the fact that it has been unsubscribed, the ideal mega is still quite embarrassing. I still remember a few months ago, after the ideal MEGA made its debut at the Guangzhou Auto Show, it set off a boom, because the shape of the god-like high-speed rail bullet is too eye-catching, and in terms of product power, the drag coefficient of this car is as low as the sedan level, the car adopts a three-row seven-seat layout, equipped with the latest intelligent configuration, the Kirin battery also supports charging for 12 minutes and has a range of 500km, and the maximum range can reach 710km, all in all, it is not bad. In addition, Li Xiang spared no effort to promote it on Weibo at the beginning of his debut, so the ideal MEGA took less than two hours to order more than 10,000 units, but just a few months have passed, and now it is obviously a different picture.
Why is a popular car in the "spotlight"** not performing as expected after coming off the assembly line? To sum it up simply, there are actually a variety of reasons.
On the one hand, it's too expensive, 55The price of 980,000 yuan is not acceptable to everyone. Although other models under the ideal are selling very well, whether it is L7, L8 or L9, they are all extended-range power, and the price is also within 30-500,000 yuan. Looking at the ideal MEGA, it is not only the first pure electric model under the ideal, but also the highest priced model, and the two will dissuade many consumers after they are superimposed.
On the other hand, the design of this car has also been complained about recently. Although I personally think that the design of this kind of thing is a matter of opinion, because many netizens think that this shape is very similar to a "coffin", such a spoof topic has also invisibly cast a layer of dust on the ideal, because rich people will taboo this statement, and the implication is too bad. Returning to the product, the space of the ideal MEGA is also complained that it is not as big as imagined, especially compared with the Denza D9, which is a big "pain point" for MPV models, and the Denza D9 is still a plug-in model, and the advantages of the latter are also more obvious.
In addition to this, it is the quality of the ideal MEGA itself. For example, when it was unveiled at the Guangzhou Auto Show, a sharp-eyed friend pointed out that the side of the ideal MEGA does not seem to be stamped and formed as a piece, but is spliced by multiple pieces of high-strength steel, and some positions are still fixed with bolts. Because of this, many people feel that such welding + bolts are not safe enough, after all, the strength of the welded part is not as good as that of the integrated model, and it may not be strong enough in the event of a collision.
Write at the end
As the first pure electric product launched by Ideal, Ideal MEGA has become a lot of attention as soon as it debuts, coupled with its price of more than 550,000 **, it also makes people look forward to what kind of pure electric MPV Ideal can create. Now it seems that the ideal MEGA is far less amazing than when it first appeared, except for the strange appearance design and discussion, it feels difficult to afford such a high price in other aspects, which may be the reason why it is constantly unsubscribed.
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